LOUISVILLE, Ky. – August 26, 2025 — Emerging Louisville-based cocktail brand Bluegrass Bitters™ announces the launch of its first handcrafted products: 5-Spice Orange Bitters and Smoky Simple Syrup. These Kentucky Proud-certified offerings will be available beginning Monday, September 1 at select retailers and online at bluegrassbitters.net.
A Passion Project Rooted in Bourbon Culture
Founded by Shawn Herbig, Louisville native and president of IQS Research, Bluegrass Bitters™ is the result of years of experimentation, research, and a love for well-crafted cocktails.
“It has taken time, trial and error, but we have perfected these products to represent the heritage and authenticity of the bourbon culture,” said Herbig. “These products feature the highest quality ingredients, and I truly believe they will raise the bar for the bourbon cocktail experience.”
Crafted for Mixologists and Home Bartenders Alike
- 5-Spice Orange Bitters: A bold blend of orange citrus and warming spices, ideal for classics like the Old Fashioned and Manhattan
- Smoky Simple Syrup: A smooth, sweet syrup with a distinctive smoky depth, perfect for adding complexity to any bourbon or rye cocktail
“Our Bluegrass Bitters™ Smoky Simple Syrup infuses every sip of the drink with smooth, sweet smokiness,” said Herbig.
Product Details and Availability
- Launch Date: Monday, September 1
- SRP: $12.99 per bottle
- Where to Buy: Online and select Kentucky retailers
- Extras: Gift boxes and accessories sold separately
About Bluegrass Bitters™
Founded by husband-and-wife duo Shawn and Kathy Herbig, Bluegrass Bitters™ is a Kentucky Proud brand focused on quality, authenticity, and flavor. All products are:
- Gluten-free
- Made and bottled in Kentucky
- Free of artificial flavorings and colorings
The full product line will expand to include Infused Cherry, Black Walnut, and additional bitters in 2026.
📲 Follow Bluegrass Bitters™ on Instagram, Facebook, and LinkedIn for updates and recipes.
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