The first release of ‘The Reserves’ is an 8 to 14-year-old blend of cask strength Kentucky Straight Bourbon Whiskey. Batch 2024 is bottled at 125.9 Proof with an SRP of $129.99.
I created ‘The Reserves’ series to commemorate my grandaddy Booker. Liquid like this can take a while to find, but when I do, it feels like the Big Man himself picked them out. It’s just the kind of Bourbon I believe my grandaddy would be making if he were still alive with us now.
– Freddie Noe, 8th Generation Master Distiller of the Fred B. Noe Distillery
Clermont, Kentucky (August 29, 2024) – Today, The James B. Beam Distilling Co. and Freddie Noe, 8th Generation Master Distiller, are proud to announce the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’. The 2024 expression is the first of a new, annual limited-release series by Freddie Noe to commemorate his grandaddy, 6th Generation Master Distiller Booker Noe, and his contributions to the bourbon world. Booker and Freddie Noe are American Whiskey trailblazers and Booker’s Bourbon ‘The Reserves’ honors Booker’s legacy by creating a full-flavored American Whiskey inspired by how Freddie believes his grandfather would be making whiskey in modern day.
The first release of ‘The Reserves’ is an 8 to 14-year-old blend that Booker’s Bourbon drinkers will recognize and continue to enjoy. Always uncut and unfiltered, always cask strength, and always pulled from the center cut in the warehouse – just as Booker envisioned when he created his Small Batch Bourbon Collection and forever changed the American Whiskey category. However, in many other ways, ‘The Reserves’ is something entirely new; due to the scarcity of the barrels, it’s released in smaller quantities than the four yearly Booker’s Batches and uses fewer, and older, barrels in the blend to achieve a layered and complex flavor profile.
Booker’s The Reserves 2024 spans eight production dates and eight different warehouses:
- 8 Years, 2 Months, 12 Days on the 4th floor of warehouse G
- 8 Years, 5 Months, 19 Days on the 5th floor of warehouse I
- 8 Years, 5 Months, 20 Days on the 5th floor of warehouse Z
- 9 Years, 2 Months, 3 Days on the 5th floor of warehouse Q
- 9 Years, 2 Months, 4 Days on the 6th floor of warehouse J
- 9 Years, 5 Months, 18 Days on the 7th floor of warehouse H
- 10 Years, 3 Months, 2 Days on the 4th floor of warehouse X
- 14 Years, 4 Months, 16 Days on the 6th floor of warehouse I
Booker’s Bourbon is inspired by and named after, 6th Generation Master Distiller, Booker Noe, who was known to have grown up at the distillery, in the heart of Kentucky. Freddie launched Booker’s Bourbon to pay homage to his grandfather, the founder of the “small batch” bourbon category. All Booker’s expressions are bottled uncut and unfiltered with liquid coming from the center of the rackhouse where the temperature and humidity stars align the create the deepest and most intense flavors.
Booker’s Bourbon ‘The Reserves’ 2024 Limited Edition Bourbon will be available in extremely limited quantities nationwide across the U.S. and in-store. For real-time information about Booker’s Bourbon follow along on Instagram @BeamDistilling and beamdistilling.com.
Booker’s The Reserves Tasting Notes (from the distillery):
- NOSE: Notes of dried fruit and nuanced brown sugar sweetness
- TASTE: Complex rich vanilla with hints of charred oak
- FINISH: Ful bodied with long and lingering notes of baking spice
About Booker’s® Bourbon:
Booker’s® Bourbon was inspired by a 200-year-old family tradition and came to life when Booker Noe selected the first bottles of Booker’s as holiday gifts for his friends and family. With its instant popularity within Noe’s close circle, Booker’s Bourbon was soon after bottled and made available on shelves for everyone to enjoy. Booker’s Bourbon is one of the only bourbons bottled straight-from-the-barrel at its natural proof, which varies from batch to batch. It is crafted in small batches and aged for six to eight years in charred oak barrels, which are stored in the center of the rack house. Today, Fred Noe personally tastes and selects every batch of Booker’s Bourbon to ensure every bottle contains a robust, full-bodied whiskey that has a taste, aroma and proof that matches Booker’s whiskey preference.
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, subscribe to our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
If you like cocktails, subscribe to our second podcast, Cocktails with Friends. Cocktails with Friends is hosted by our good friend and partner, Bob Cutler.
Recent Bourbon Lens Coverage
- Buffalo Trace Distillery’s New Holiday Advertisement Stars Freddie Johnson
- Company Distilling Announces New Location in Lynchburg, Tennessee
- Woodford Reserve x Compartés Partnership Adds New Chocolate Bar
- Chattanooga Vault Series 2024 Turns Back the Page to 2017
- Slow Fade is the New Whiskey Release From Hidden Barn
- TTB Sets the New Standard for American Single Malt Whiskey
