Bourbon and Whiskey News

El Tesoro and House of Suntory Unite for Yamazaki Cask-Finished Tequila

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El Tesoro and House of Suntory Unite for Yamazaki Cask-Finished Tequila Read Post »

Mexico and Japan merge distilling traditions in a limited-edition tequila aged in Yamazaki Japanese whisky casks. El Tesoro Unveils Fourth Mundial Collection Release El Tesoro de Don Felipe® Tequila has announced the newest expression in its acclaimed Mundial Collection: El Tesoro® Mundial: Yamazaki® Edition. This marks the brand’s first-ever collaboration with The House of Suntory, the founding […]

Bourbon and Whiskey News

Who Will Become the Official Bourbon of Formula 1? LVMH’s Expansion Sparks Speculation

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Who Will Become the Official Bourbon of Formula 1? LVMH’s Expansion Sparks Speculation Read Post »

With LVMH Expanding Its F1 Partnerships, This Fan Wonders What’s Next for American Whiskey. Could Formula 1 Soon Crown an “Official Bourbon”? Formula 1’s growing relationship with the luxury spirits world took another high-octane step this week as Volcan de mi Tierra, the premium tequila brand owned by LVMH’s Moët Hennessy, was announced as the Official Tequila of

Bourbon and Whiskey News

Jefferson’s Bourbon Launches “Tradition in the Breaking” Campaign with Actor Taylor Kitsch

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Jefferson’s Bourbon Launches “Tradition in the Breaking” Campaign with Actor Taylor Kitsch Read Post »

Jefferson’s Reintroduces Its Brand with Bold New Vision Jefferson’s Bourbon, part of Pernod Ricard, has announced a major rebranding effort through a new campaign titled “Tradition in the Breaking.” Developed in partnership with creative agency Droga5 New York, the fully integrated platform aims to reposition Jefferson’s as a leading super-premium bourbon in the U.S. market. The collaboration

Bourbon and Whiskey News

Old Overholt’s New Limited-Edition is an Extra Aged 12-Year Rye at Cask Strength

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Old Overholt’s New Limited-Edition is an Extra Aged 12-Year Rye at Cask Strength Read Post »

Heritage rye brand debuts an unfiltered, full-proof expression aged 12 years in Kentucky Old Overholt has announced the release of Old Overholt Extra Aged Cask Strength 12-Year Rye, a limited-edition Kentucky-style rye whiskey distilled and barreled in the spring of 2013. The release marks one of the brand’s oldest and most mature expressions to date, highlighting

Bourbon and Whiskey News

Bear Fight Whiskey Unveils “Orchard & Vine” Limited Fall Release

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Bear Fight Whiskey Unveils “Orchard & Vine” Limited Fall Release Read Post »

Kentucky Straight Bourbon Finished in Calvados and Port Barrels Brings a Taste of Autumn to Whiskey Lovers Nationwide RALEIGH, N.C. – October 14, 2025 — Bear Fight Whiskey, the award-winning and bold bourbon brand from Next Century Spirits, today announced the launch of its Orchard & Vine Kentucky Straight Bourbon, a limited-edition fall release available

Bourbon and Whiskey News

Wild Turkey Partners with YouTuber “Babish” for Friendsgiving Campaign

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Wild Turkey Partners with YouTuber “Babish” for Friendsgiving Campaign Read Post »

Wild Turkey’s Friendsgiving Campaign Focuses on Giving Back. This Friendsgiving season, Wild Turkey Distilling Co. has announced a new partnership with The Farmlink Project and acclaimed cook and YouTuber Andrew Rea (“Babish”) to raise awareness around food waste and food insecurity. The initiative combines community engagement, charitable giving, and bourbon-inspired cocktails to encourage consumers to

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