[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/8768090/height/100/width//thumbnail/yes/render-playlist/no/theme/custom/tdest_id/1085999/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] We discuss the importance of the millennial to the bourbon industry as well as marketing schemes and social media. Which one of these outlets should be credited with saving the bourbon industry and creating what we now call the Bourbon Boom? We also discuss

The whole gang is here and we discuss “One Bourbon” why everyone freaks out in Kentucky when snow is in the forecast, Bryan taking advantage of the free sushi samples, and why Bryan is drinking Mich Ultra on The Bourbon Lens.   In bourbon news, Maker’s Mark filed a lawsuit against long-time partner Ted’s Cigars.

This week on The Bourbon Lens we discuss preferred whiskey proof, best Christmas gifts(Check out updated links to the gift guides we have done over the years), our thoughts on New Year’s resolutions, NFL Playoff predictions, and UK & U of L sports. Whiskey Proof & Bar Building We also discuss how to choose a