Bourbon and Whiskey News

Rebel Bourbon & NASCAR’s Richard Childress Racing Extend Partnership for 2026

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Rebel Bourbon & NASCAR’s Richard Childress Racing Extend Partnership for 2026 Read Post »

The Bardstown, Kentucky–based brand will remain the official bourbon of RCR and a multi-race primary sponsor of Kyle Busch and the No. 8 Chevrolet. Rebel® Bourbon has announced the continuation of its partnership with Richard Childress Racing (RCR) for the 2026 NASCAR Cup Series season. “Rebel Bourbon celebrates real rebels like Kyle Busch whose rowdy spirit and fearless, unconventional approach to racing […]

Bourbon and Whiskey News

Bardstown Bourbon Company Launches Bold Packaging Redesign Across Core Portfolio

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Bardstown Bourbon Company Launches Bold Packaging Redesign Across Core Portfolio Read Post »

Modern visual identity reinforces the premium whiskey brand’s ambition while preserving award-winning quality BARDSTOWN, Ky. (January 27, 2026) — Bardstown Bourbon Company, one of the most innovative distillers in American whiskey, is unveiling a bold new packaging redesign across its core portfolio beginning this year. The refreshed look reflects the brand’s commitment to pushing the

Bourbon Lens Podcast

367: Exploring the Future of Bourbon – Trends and Predictions for 2026

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367: Exploring the Future of Bourbon – Trends and Predictions for 2026 Read Post »

In the latest episode of The Bourbon Lens, hosts Jake and Scott delve into the evolving landscape of the bourbon industry as we look ahead to 2026. With production pauses impacting future supply, the rise of craft distilleries, and shifting market dynamics, there’s much to discuss about the future of bourbon. The Impact of Production

Bourbon and Whiskey News, Bourbon Lens Whiskey Reviews

New Riff Balboa Rye Review: A Creamy, Fruity Rye to Watch in 2026

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New Riff Balboa Rye Review: A Creamy, Fruity Rye to Watch in 2026 Read Post »

Bourbon Lens Reviews New Riff Balboa Rye: At The Bourbon Lens, we’re always on the lookout for whiskeys that punch above their weight and signal where the industry might be headed next. In a recent episode, Jake Lewellen sat down with a pour of New Riff Balboa Rye, and it quickly became clear this release

Bourbon and Whiskey News

Exploring the World of Whiskey and Bourbon on Bourbon Lens’ “Thursday Thoughts”

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Exploring the World of Whiskey and Bourbon on Bourbon Lens’ “Thursday Thoughts” Read Post »

Louisville, KY — Bourbon Lens continues its mission of whiskey education and community building with a new episode of Thursday Thoughts, hosted by Jake Lewellen, offering an accessible and informative exploration of whiskey and bourbon for both newcomers and seasoned enthusiasts. In this episode, “Exploring the World of Whiskey and Bourbon,” Jake Lewellen guides listeners

Bourbon and Whiskey News

Maker’s Mark Unveils New Premium Bottle and Age Statement for Cask Strength Bourbon

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Maker’s Mark Unveils New Premium Bottle and Age Statement for Cask Strength Bourbon Read Post »

Maker’s Mark Embraces Age Statements for Cask Strength Expression. Maker’s Mark has announced the debut of a new bottle and label design for its Maker’s Mark Cask Strength bourbon, beginning a phased rollout across U.S. shelves in 2026. The update includes a premium glass bottle and an added precise age statement, a reflection of an emphasis on transparency

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