Three Levels of Certification for Spirits Enthusiasts, Hospitality Professionals and Retailers LOUISVILLE, KY (Sept. 1, 2026) — Three of the biggest names in the American spirits industry have joined together to introduce American Whiskey Scholars (AWS), an education and certification program designed for enthusiasts interested in increasing their knowledge about whiskey, as well as for
Fallow Collective Launches to Help Purpose-Driven Brands Grow with Intention Read Post »
Cincinnati-based ecosystem connects brands across beverage alcohol and hospitality-adjacent consumer goods CINCINNATI, Ohio — Sept. 1, 2026 — Fallow Collective, a new ecosystem built to grow purpose-driven brands across beverage alcohol and hospitality-adjacent CPG, officially launched today, giving emerging brands connected access to the expertise and hands-on support needed to navigate growth. Rather than launching
Phifer Pavitt Spirits Opens LATE NIGHT and RESERVE for Public Sale for the First Time Read Post »
Former Wine Club Exclusives Launch for Public Purchase at the 2026 Kentucky Bourbon Festival CALISTOGA, Calif. (Sept. 1, 2026) — Phifer Pavitt Spirits is bringing its limited-production bourbon whiskeys, LATE NIGHT and RESERVE, to the public for the first time, with sales beginning at the Kentucky Bourbon Festival. The two bourbons, until now reserved exclusively
Four Roses Set to Launch 2026 Limited Edition Small Batch on October 10 Read Post »
In a Year Defined by Innovation, the Heritage Kentucky Distillery Returns to One of Its Most Celebrated Annual Traditions LAWRENCEBURG, KY (Sept. 1, 2026) — Four Roses Distillery today announced its highly anticipated 2026 Limited Edition Small Batch Bourbon, arriving October 10. Bottled at barrel strength, the 19th edition of the annual release features a
New Era Whiskey Distillery and Social Club Opens in Downtown Lexington Read Post »
Lexington’s First Combination Bourbon Distillery and Social Club Debuts Sept. 2 LEXINGTON, KY (Sept. 2, 2026) — Downtown Lexington has a new bourbon destination. New Era Whiskey — the city’s first combination distillery, gift shop, tasting room and social club — opened to the public today. Founder Zane Brammell cut the ribbon alongside Kentucky Cabinet
Chris Hemsworth Joins Archie Rose as Co-Owner Ahead of Australian Whisky’s U.S. Debut Read Post »
Australian distillery Archie Rose Distilling Co. is entering a new chapter with actor and entrepreneur Chris Hemsworth joining the company as a co-owner alongside founder Will Edwards. Founded in Sydney in 2014, Archie Rose has built an international reputation for its Australian approach to whisky and spirits, and the partnership comes as the distillery prepares
