Buchanan’s Blended Scotch Whisky has introduced Buchanan’s Green Seal, a new permanent addition to its portfolio. The expression, unveiled September 17, 2025, was crafted to celebrate Latin luxury and cultural pride, offering a vibrant twist for gatherings and celebrations.
Unique Blend with Glen Elgin Single Malt
Green Seal features a one-of-a-kind blend incorporating a never-before-released Glen Elgin single malt and an innovative wine yeast. This combination delivers tropical fruit notes complemented by layers of zesty citrus, milk chocolate, creamy vanilla, toffee, apricot jam, and warm wood spices from experimental stocks and American Oak Bourbon Casks. At 40% ABV, the whisky is designed to be approachable and versatile, best enjoyed neat, on the rocks, or with a splash of coconut water.
Buchanan’s Highlights Cultural Inspiration
“For years, Buchanan’s has been celebrating Latin luxury and those creating it, and as that boldness and creativity continue to impact mass culture, we want to recognize the new class that continues defining and redefining luxury,” said Linda Lagos-Morales, Brand Director, Buchanan’s Blended Scotch Whisky. She added, “With Green Seal, we wanted to embrace the beat of Latin culture and create more than just a whisky, but a spark for the ritmo latino that pulses wherever and whenever our familia celebrates.”
Craig Wallace, Master Blender for Buchanan’s Whisky, noted, “Green Seal marries the craftsmanship of luxury whisky with an innovative twist of vibrant, tropical fruit notes – keeping rhythm at the center of this exceptional blend. With a more subdued peatiness than Buchanan’s other luxury variants, it delivers a blended whisky with a delicate and approachable flavor, perfect for sharing with your inner circle.”
Bottle Design Reflects Latin Luxury
The Green Seal bottle maintains Buchanan’s iconic emerald-green glass and gold accents while introducing a circular emblem structure inspired by the brand’s historic seal. According to the brand, this design symbolizes movement, community, and the “inner circle” that Green Seal was created to celebrate.
Cultural Celebrations and Market Rollout
Buchanan’s will support the launch with digital content, social media activations, and events highlighting the rhythm and energy of Latin culture. The campaign aims to position Green Seal at the center of cultural moments tied to music, fashion, and gatherings.
Buchanan’s Green Seal is now available nationwide and online at ReserveBar.com for a suggested retail price of $99.99. Consumers must be 21+ to purchase.
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