Bulleit is the latest major producer to launch product in the growing American Single Malt Whiskey category
It’s an exciting time in American Whiskey as we edge closer to formal recognition of American Single Malt as a “Standard of Identity” under the law. Once driven by smaller, craft producers, American Single Malt has been on an upward trajectory for several years now. Today, even some of the largest spirits producers are getting in on the action and rolling out their own unique takes on American Single Malt. Diageo’s Bulleit Distilling Co. is the latest producer to launch their own American Single Malt. Read on for all the details.
Fast Facts About Bulleit American Single Malt:
- Style: American Single Malt Whiskey
- Appearance: Medium amber
- Mashbill: 100% malted barley
- Proof: 90 (45% ABV)
- Cooperage: Aged in charred white oak barrels.
- Nose: Creamy, red fruit, toasted oak, sweet vanilla icing
- Palate: Light and fruity with hints of red fruit and pear. Slightly malty with a little bit of caramel.
- Finish: Smooth finish with toasted oaky caramel and subtle cocoa notes.
- Bottle: striking and unique green hue due to its post consumer recycled glass content.
- SRP: $59.99 (750ml), varies by market.
Full Details from Bulleit Distilling Co.
LOUISVILLE, Ky., Feb. 7, 2024 /PRNewswire/ — Today, Bulleit Frontier Whiskey is announcing its entry into the rapidly growing American Single Malt category with the launch of Bulleit American Single Malt; a new and permanent addition to its family of whiskeys.
Distilled with a mash bill of 100% malted barley and aged in charred new American white oak barrels, Bulleit American Single Malt is the latest demonstration of the brand’s commitment to pushing the frontier of whiskey by experimenting with aging, finishing, and flavor nuances.
Bulleit American Single Malt delivers notes of sweet vanilla and toasted oak on the nose. On the palate, it is light and fruity with hints of red fruit and pear. At 90 proof (45% ABV) the whiskey follows into a smooth finish of oaky caramel and subtle cocoa notes.
A passion for sustainability, innovation, and design
As a brand that relies on natural resources to produce quality whiskeys, Bulleit has a long-standing history of pioneering sustainability and creativity within its portfolio, reducing its carbon footprint, and investing in restoring the natural resources that go into its production and packaging. This ongoing commitment is brought to life through the design of its Bulleit American Single Malt bottle. Staying true to its iconic, award winning style, Bulleit American Single Malt showcases a sustainably minded evolution of Bulleit’s trademark bottle with a striking and unique green hue, crafted with post-consumer recycled glass.
Bulleit American Single Malt brings Bulleit’s restless innovation and passion for sustainability into this exciting new category that is set to make waves in the whiskey industry for years to come. With a 100% malted barley mash bill, and a striking green bottle created from post consumer recycled glass, this exceptional whiskey covers a lot of new ground for the brand. I believe we’ve succeeded in crafting a distinctive American Single Malt that whiskey lovers across the country will savor and enjoy.
Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo
Bulleit’s dedication to sustainability began In 2017 when it opened a state-of-the-art distillery in Shelbyville, KY. It was designed with a focus on sustainable practices, including natural habitat protection, water conservation, and local ingredient sourcing. The bar at the distillery’s visitor experience is free from single-use plastics, and sources cocktail garnishes grown in the on-site garden.
After forging a partnership in 2020 with the nonprofit American Forests, Bulleit has committed to planting and restoring 2.5 million white oak trees by 2026. These trees will help replenish the natural white oak resource that is necessary for the creation of whiskey barrels, and will also help combat the effects of climate change by sequestering carbon, purifying air, and conserving water.
Later, in 2021, Bulleit began production at Diageo’s first carbon-neutral distillery, located in Lebanon, KY. Designed with sustainability at its core, the distillery operates using 100% renewable energy, and is built to ensure that fossil fuels are not used during production.
Bulleit American Single Malt is offered in a 750ml bottle for a suggested retail price of $59.99. It is available nationwide and at the Bulleit visitor experience in Shelbyville, KY. You can also check out the ‘where to buy’ page at bulleit.com.
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