Chivas Regal has announced the global launch of its latest innovation, Chivas Regal Crystalgold.
The new expression introduces a crystal-clear, ultra-smooth spirit designed to challenge conventions while preserving the brand’s hallmark depth of character. Crafted through a bespoke blending process and pioneering filtration technique, Crystalgold delivers transparency without losing the flavor complexity of an oak-aged whisky.
A Fusion of Clarity, Craft, and Tradition
Chivas Regal describes Crystalgold as combining the mixability of a clear spirit with the craftsmanship of a matured whisky. It can be enjoyed neat, on the rocks, or in cocktails. “We’ve always believed that innovation should enhance tradition, not erase it and Chivas Regal Crystalgold is the epitome of that. It pushes the boundaries of what’s possible in blending,” said Sandy Hyslop, Master Blender, Chivas Regal. “Through years of experimentation, we have perfected a filtration process that removes colour while retaining flavour for a truly unique drinking experience. Our goal with Chivas Regal Crystalgold wasn’t just to innovate, it was to preserve everything people love about an oak-aged spirit, while presenting it in a way you’ve never seen from us before. The clarity is striking, but the flavour is unmistakably ours.”
Charles Leclerc Named Global Brand Ambassador
Formula 1 driver Charles Leclerc was announced as Chivas Regal’s Global Brand Ambassador earlier in the 2025 F1 Season. His reputation for precision and innovation mirrors the ethos of Crystalgold. “Since partnering with Chivas Regal, I’ve been inspired by its unwavering commitment to craftsmanship and ability to balance heritage with innovation,” said Leclerc. “That philosophy deeply resonates with me – it mirrors the way I approach both my career and off-track passions, like chess, where strategy and precision are everything. Chivas Regal Crystalgold is the embodiment of that spirit. It’s about pushing boundaries while staying true to your roots.”
Leclerc Spritz Cocktail Recipe
To celebrate the launch, Chivas Regal and Leclerc have introduced the Leclerc Spritz, a cocktail designed to highlight the versatility of Crystalgold:
Ingredients:
- 30ml Chivas Regal Crystalgold
- 30ml Elderflower Cordial
- 20ml Lime Juice
- 60ml Sparkling Wine or Champagne
Glass: Stemmed glass
Garnish: Mint sprig
Crystalgold Tasting Notes:
- Aroma: Apple pie, vanilla fudge, creamy butterscotch with hints of orange zest
- Taste: Sweet red apples, juicy pears with warming hints of cinnamon and ginger
- Finish: Exceptionally smooth
Innovation Meets Market Demand
“With 75%* of consumers seeking spirits suited to afternoon-to-evening occasions, Chivas Regal Crystalgold meets a growing demand for spirits that are lighter and more versatile, while filling a unique space in our brand portfolio,” said Nick Blacknell, Marketing Director, Chivas Regal. “We’ve created a product that allows for both existing, and new generations of drinkers to experience a new type of spirit made by Chivas Regal. It’s a breakthrough in filtration and taste, but more than that, it’s a statement of who we are: bold, strategic, and ahead of the curve.”
Chivas Regal Crystalgold will be available in early October on Amazon UK at £51.00.
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