Chivas Regal has released “A Tribute to the Scuderia Ferrari HP Pit Crew”, a new film that highlights the dedication and precision of the unsung team members working behind the scenes for Scuderia Ferrari HP.
The short was unveiled at the Italian Grand Prix in Monza as part of Chivas Regal’s ongoing partnership with the Formula 1 team.
Poetic Tribute at Monza
Written by George the Poet and delivered by drivers Lewis Hamilton and Charles Leclerc, the film celebrates the skill and persistence required of the pit crew. Inspired by the speed and accuracy of a Formula 1 pit stop, the piece connects the craftsmanship of racing teamwork with the same dedication behind Chivas Regal whisky.
Shared Values of Excellence
The collaboration reflects shared values of teamwork, ambition, and determination. “Formula 1 is a team sport in every sense, and our results come from the dedication of everyone at Scuderia Ferrari HP,” said Team Principal Fred Vasseur. “It’s great to have a partner like Chivas Regal, who highlights this collective spirit and recognises the incredible work done away from the spotlight.”
Voices from the Project
George the Poet described the tribute as honoring perseverance: “I’m always drawn to the voices we don’t usually hear, so it is an honour to tell the stories of these unsung heroes. Whether it’s a poem or a pit stop, craftsmanship takes tenacity.”
Nick Blacknell, Global Marketing Director for Chivas Regal, added: “True greatness is driven by the hands of many. This campaign embodies our I Rise We Rise ethos and focuses on the people who build together and set the team up for greatness behind the scenes.”
Campaign Launch
The tribute premiered in Monza alongside curated fan experiences, where Chivas Regal spotlighted the crucial role of the pit crew. The brand invites fans to watch the film and raise a glass to the teamwork that powers Scuderia Ferrari HP.
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