Finished in Caribbean Rum casks, the newest innovation by Crown Royal launches in select cities with ‘Crown Royal Marquis Moments’ – an invitation to reignite nightlife beyond status and exclusivity
Crown Royal has announced the launch of its newest product, Crown Royal Marquis Blended Canadian Whisky, a distinctive expression finished in Caribbean rum casks. Described as a whisky crafted for nights that evolve into unforgettable experiences, Crown Royal Marquis features flavor notes of honey, brown sugar, vanilla, and subtle hints of date and fig. It will be available starting May 2025 in Georgia, Maryland, Washington D.C., and select military bases.
Crafted for the Next Era of Nightlife
This launch aligns with the brand’s effort to connect with nightlife culture through what it calls “Crown Royal Marquis Moments”—spontaneous experiences marked by music, connection, and energy. “Crown Royal Marquis is a very special innovation for the brand, one that truly brings to life our goal of creating exceptional whiskies for every occasion,” said Hadley Schafer, VP of Crown Royal. “It’s layered flavors and strikingly unique bottle were crafted with everyday royalty in mind.”
Celebratory Events in Atlanta and Washington, D.C.
To mark the debut, Crown Royal will host events in Atlanta and Washington, D.C., spotlighting the new whisky through interactive activations and cocktail sampling for attendees aged 21 and over. These events are intended to underscore the whisky’s versatility and its role in contemporary social experiences.
Signature Cocktails Highlight Whisky Versatility
Crown Royal Marquis is designed to be enjoyed in a variety of ways—neat, on the rocks, or in cocktails. The brand offers two featured recipes:
The Marquis Daiquiri
Ingredients:
- 1.5 oz Crown Royal Marquis Blended Canadian Whisky
- 1 oz Pineapple Juice
- 0.5 oz Lime Juice
- 0.5 oz Simple Syrup
Directions: Add all ingredients into a cocktail shaker and shake vigorously. Strain into a coupe glass and top with dehydrated lime wheel garnish.
The Crown Royal Marquis Moment
Ingredients:
- 1.5 oz Crown Royal Marquis Blended Canadian Whisky
- 3 oz Pineapple Juice
- Top of Club Soda
- Splash of Lime
Directions: Add all ingredients into a cocktail shaker, add ice. Shake and strain into an ice-filled rocks glass and garnish with dehydrated pineapple.
New Bottle Design Reflects Luxurious Character
The Marquis bottle retains the traditional Crown Royal silhouette but introduces a luxurious, modern twist. With a deep purple hue and embossed lettering, the new design aims to elevate the shelf presence and make it suitable for gifting and special occasions. The whisky will retail for a suggested price of $39.99.
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