Dierks Bentley Adds ROW 94 Full Proof Bourbon to Whiskey Lineup

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Third Expression Joins Growing Whiskey Lineup.

Country music star Dierks Bentley has announced the release of ROW 94 Full Proof, the third expression in his bourbon portfolio. Priced at $54.99 per 750ml, the new whiskey was introduced at Green River Distilling Co. in Owensboro, Kentucky, where Bentley partnered with Lofted Custom Spirits to produce the brand. The launch event included a distillery tour, a performance by Bentley, and a tasting of all three ROW 94 expressions. Full Proof is available nationwide and through ROW94whiskey.com.

A Bold 120-Proof Expression

Barreled at 120 proof and aged a minimum of four years, ROW 94 Full Proof uses the same mash bill as the flagship release: 70% Kentucky-grown corn, 21% rye, and 9% malted and row barley. The bourbon is aged in new American White Oak barrels with a Level 4 char.

According to Bentley, “During the development of our ROW 94 bourbon, I tasted it at full proof – and I instantly knew we had something special. There’s something raw and powerful about the uncut experience that really stuck with me. I love our flagship bourbon at 94 proof, but I’ve been looking forward to sharing this 120 proof expression with our fans ever since.”

Award-Winning Recognition

Before its public debut, ROW 94 Full Proof had already earned a Gold medal at Fred Minnick’s 2025 Ascot Awards, establishing it as a decorated addition to Bentley’s lineup. The bourbon is described as capturing the “grit, resilience, and genuine character” of country music culture.

Flavor Profile and Tasting Notes

ROW 94 Full Proof offers a nose of vanilla, fresh tobacco, leather, and subtle clove. The palate carries honey sweetness with accents of raisins and black pepper, leading into a smoky oak finish that transitions into flavors of toffee and dark chocolate.

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