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The Bourbon Lens News | December 2025
The Timeless Legacy of Disaronno: Celebrating 500 Years of Flavor and Innovation
In the latest episode of The Bourbon Lens, host Jake Lewellen welcomes Robert Cullins, CEO of Disaronno America, for an in-depth conversation celebrating 500 years of Disaronno — the legendary Italian liqueur known for its rich heritage and unmistakable almond-cherry flavor profile.
A Journey Through Time
Disaronno’s story began five centuries ago in Italy, where it became a beloved staple among cordials and liqueurs. With a unique flavor that has transcended generations, Disaronno remains true to its origins while embracing modern mixology and global innovation.
As Cullins shares, “The brand’s ability to adapt and innovate has been key to its longevity.” This balance of heritage and evolution has made Disaronno a symbol of Italian craftsmanship and a timeless favorite in bars around the world.
Expanding Horizons
Over the years, Disaronno has expanded beyond its traditional offerings, venturing into international spirits such as Irish whiskey and Italian gin. This strategic move has allowed the brand to connect with new audiences and maintain its relevance in a dynamic global spirits market.
Cullins emphasizes the importance of creativity in the brand’s growth, noting that, “Innovation and communication are essential to ensuring Disaronno’s continued success.”
Mixology and Modern Appeal
Disaronno’s enduring popularity lies in its versatility. Whether featured in the iconic Godfather cocktail or used in contemporary craft drinks, Disaronno brings depth and sophistication to every glass. Its adaptability makes it a favorite among both professional bartenders and home mixologists.
Looking Ahead
As the brand celebrates its 500th anniversary, Disaronno is charting an exciting course for the future. Plans include exploring ready-to-drink formats, enhancing its international reach, and continuing to inspire the next generation of spirits enthusiasts.
Cullins reflects on the energy driving the industry: “The spirits industry is akin to the entertainment industry, full of passion and excitement—a sentiment that Disaronno embodies wholeheartedly.”
Tune In to Celebrate the Legacy
Join Jake Lewellen and Robert Cullins on The Bourbon Lens as they toast to Disaronno’s remarkable past, vibrant present, and innovative future. Whether you’re a seasoned connoisseur or discovering the world of liqueurs for the first time, this episode offers a captivating look at how Disaronno continues to define elegance and flavor after 500 years.
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