World’s Favorite Italian Liqueur Honors Italian Dolcevita Lifestyle
New York, NY – April 2, 2025 — Disaronno, the world’s favorite Italian liqueur, proudly announces its 500th anniversary celebration. This historic milestone highlights five centuries of heritage, style, quality, and innovation, embodying the timeless essence of Italian Dolcevita. Festivities will span over 160 countries where Disaronno is enjoyed, connecting cultures and blending tradition with modernity through its iconic allure.
A Legacy of Italian Craftsmanship
Disaronno Originale, known simply as Disaronno, holds the title of the world’s top Italian liqueur per the IWSR 2023 – International Wine & Spirit Research. Its distinctive “square cap” bottle, crafted in the 1970s by a Murano glassmaker, became a global symbol of Italian style. In 1999, the bottle was showcased at the Louvre in Paris during the exhibition “L’objet du Design, 99 objets pour un siécle,” cementing its status as a design icon.
“Disaronno’s 500th anniversary is a milestone that celebrates our rich heritage while embracing the future. As a proud ambassador of the Italian Dolcevita, Disaronno continues to embody elegance and taste, seamlessly blending tradition with modernity. This anniversary is not just a reflection of our past but a testament to the unmistakable Italian style that will carry us forward for generations to come.” – Marco Ferrari, CEO of Illva Saronno Group
The Origins of Disaronno
The Disaronno story began in 1525 during the Italian Renaissance. Artist Bernardino Luini, a student of Leonardo da Vinci, painted “The Adoration of the Magi” at the Sanctuary of Our Lady of the Miracles in Saronno. Inspired by a local innkeeper’s beauty, he chose her as his Madonna. In gratitude, she gifted him a flask of amber-colored liqueur made from a secret recipe. This act of kindness birthed the Disaronno legend. By the 1600s, the Reina family rediscovered the recipe, passing it down until the early 1900s when they opened a workshop in Saronno. In 1947, Illva Saronno was founded, and today, Disaronno Originale reaches over 160 countries.
A Global Celebration
Disaronno invites fans to join its 500th anniversary festivities. From neighborhood bars to the prestigious 50 Best Bars in the U.S., the brand will share its Dolcevita style worldwide. Retail activations and social media engagement with the hashtag #disaronno500cheers will connect enthusiasts globally.
“For 500 years, Disaronno has been a symbol of Italian craftsmanship, style, and timeless quality. This milestone is more than a celebration of our heritage—it’s a tribute to the passion and innovation that have made Disaronno a global icon. As we mark this extraordinary anniversary, we are excited to share the essence of Italian Dolcevita with the world, uniting cultures and generations through the unmistakable taste and elegance of Disaronno.” – Robert Cullins, Disaronno International USA, LLC
The Dolcevita Cocktail
To mark the occasion, Disaronno unveils the “Dolcevita” cocktail, crafted by mixologist Patrick Pistolesi of Drink Kong Bar in Rome, a 50 Best Bars honoree. This modern sour blends Disaronno’s signature taste with bitter notes, whiskey, and tropical pineapple and lemon flavors.
Ingredients:
- 1.25 oz Disaronno Originale
- .75 oz Rabarbaro Zucca
- .5 oz The Busker Triple Cask Triple Smooth
- .75 oz Fresh Lemon Juice
- .25 oz Pineapple Juice
- Dash of Agave Syrup
About Disaronno
Disaronno, the world’s favorite Italian liqueur, boasts a unique taste and aroma. Its iconic bottle, with a square cap and golden label, blends elegance and modernity. Enjoy it on the rocks or in cocktails like the Disaronno Sour. Distributed in over 160 countries, Disaronno remains a versatile symbol of Italian excellence. Visit www.disaronno.com or follow on Instagram and Facebook.
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