On Monday, the Distilled Spirits Council of the United States (DISCUS) announced a new partnership with The Tasting Alliance, a leader in global spirits and wine competitions, that will open the door to the world of spirits competitions and benefits DISCUS members.
Through this collaboration, DISCUS members will receive a 10% discount in all competitions hosted by The Tasting Alliance. From San Francisco to Singapore, The Tasting Alliance hosts several top-notch competitions every year, which are highly regarded throughout the spirits industry.
“By joining forces with The Tasting Alliance, we can offer new value to DISCUS members while deepening our connection to the industry at large,” said Chris Swonger, president and CEO of DISCUS. “Spirits competitions are a huge part of our industry, and we are excited to collaborate and work together with The Tasting Alliance.”
Also, as part of the partnership, DISCUS is offering competition-winning craft distillers a 10% discount on DISCUS membership during their first year as a DISCUS member. Through DISCUS, competition winners can acquire support in the areas of exporting and advocacy while learning how to better navigate the spirits industry.
“This groundbreaking collaboration promises to redefine the post-competition journey for brands entering The Tasting Alliance competitions,” said Amanda Blue, president of The Tasting Alliance. “It’s more than a partnership; it’s a commitment to supporting and propelling spirits brands forward.”
2024 Competition Schedule
San Francisco World Spirits Competition & San Francisco Ready to Drink Competition | April 5-7, 2024
Singapore World Spirits Competition | July 2024
New York World Wine & Spirits Competition | Sept. 10-12, 2024
San Francisco International Wine Competition & The Tasting Alliance Beer Competition | Dec. 7-9, 2024
About Distilled Spirits Council
The Distilled Spirits Council of the United States is the leading voice and advocate for distilled spirits in the U.S., advocating on legislative, regulatory and public affairs issues impacting the distilled spirits sector at the local, state, federal and international levels. DISCUS members are committed to responsibility and encourage adults who drink to do so in moderation.
About The Tasting Alliance
Founded by Anthony Blue in 1980, The Tasting Alliance operates the largest portfolio of global wine and spirit competitions and is the parent organization of the world-renowned San Francisco World Spirits Competition, San Francisco International Wine Competition, New York World Wine Competition, New York World Spirits Competition, and Singapore World Spirits Competition, The Tasting Alliance Beer Competition and the new San Francisco Ready To Drink Competition. The Tasting Alliance’s Competitions, powered by their world class panel of judges have elevated the reputation of many brands, and represent the ultimate curator for wine and spirits. Receiving a medal from the organization is a critical next step for any producer to earn recognition in the industry. Little wonder, that they have become the most influential wine and spirit competitions in the world.
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, subscribe to our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
If you like cocktails, subscribe to our second podcast, Cocktails with Friends. Cocktails with Friends is hosted by our good friend and partner, Bob Cutler.
Recent Bourbon Lens Coverage
- Town Branch’s New 15-Year-Old Bottled-In-Bond American Single Malt
- Beverly QuintEssential American Single Malt Whiskey: A New Chapter
- Redwood Empire Acquires Savage & Cooke Distillery
- Blitzen’s Bar at the Omni Louisville Hotel: New Holiday Pop-Up You Won’t Want to Miss
- Laws Whiskey House Builds New, Stunning “Whiskey Sanctuary” in Denver
- Buffalo Trace Distillery’s New Holiday Advertisement Stars Freddie Johnson
