“Be good to the land and the land will be good to you.”
Frey Ranch, one of the nation’s premier farm-to-glass distilleries, celebrates a milestone 10th Anniversary this year. As huge fans of Frey Ranch Distillery, and even bigger fans of the people behind the brand, Bourbon Lens couldn’t be happier to see their explosive success. Frey Ranch is celebrating in several big ways, including expansion to over 2,000 acres of farmland to increase its grain production, construction of a new barrel warehouse, and expanding into 5 new markets. In addition to this exciting news, they’ve also teased an exciting whiskey to mark their special anniversary. The new, limited edition whiskey will highlight Frey Ranch’s “slow grown grains” and its release will coincide with the Frey Ranch’s annual Whiskey Harvest (August – October 2024). For full details on their growth heading into their 10th year, read the full press release below.
Frey Ranch, Nevada’s Farm-to-Glass Whiskey Brand Shows Incredible Momentum with Strong, but Measured, Growth
FALLON, NV (February 27 , 2024) — Frey Ranch®Distillery – one of the only true farm-to-glass distilleries in the world – today announced its expansion into five new U.S. markets, including Texas, Oregon, Arizona, Ohio, and Georgia. With these additions, Frey Ranch is now available in the on- and off-premise in seven key, strategic markets – which also includes its home state of Nevada, and California. Additionally, Frey Ranch announced a major sales win, as the American Whiskey brand will appear on shelves at 117 Albertson’s locations across Arizona and Nevada. The news comes as the brand celebrates its 10th year of distilling in Northern Nevada.
We’re incredibly proud of the progress we’ve made since we laid down our first whiskey barrel 10 years ago. Now that we’ve put a significant stake in the ground in Nevada, we’re taking our farm-to-glass message to a wider audience of curious and discerning whiskey consumers. The rollout into these new markets over a 12-month period signifies that we’re taking a steady, but measured, approach to expanding our U.S. footprint.
Co-Founder and Whiskey Farmer Colby Frey
On the farming and distilling front, Frey Ranch has expanded to well over 2,000 acres of farmland to increase its corn, wheat, rye, and barley production. Furthermore, the company recently broke ground on a new 10,000 square foot aging warehouse – the company’s third warehouse of this size with a capacity to house approximately 8,400 barrels.
To mark the whiskey brand’s 10 years of distilling, later this year Frey Ranch will launch a special anniversary edition where its slow grown grains will take centerstage. The release will be timed to coincide with the company’s annual Whiskey Harvest, a period that begins in August and runs through October when Colby and his team cultivate and harvest their slow grown dent corn, winter wheat, barley, and rye that are used to make the brand’s portfolio of bourbons, ryes and specialty whiskeys.
The Frey family values a common-sense approach to sustainable farming, with Colby’s inspiration to build a distillery born from a desire to create a distinctive, long-lasting product from the quality grains his family has been growing and perfecting for generations. The family has long abided by the motto, “Be good to the land and the land will be good to you,” which is engraved on the bottom of each bottle of Frey Ranch whiskey.
About Frey Ranch Distillery:
Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the Frey family’s 2,000-acre farm in Fallon, Nevada. The family has a deep history of farming in Northern Nevada that dates back over 150 years and continues today with Frey Ranch Distillery, the state’s only distillery to grow 100% of its whiskey grains on-site. Frey Ranch is a year-round working farm that also offers tours and tastings to the public every Saturday from 12-4 p.m. To learn more, visit freyranch.com.
In addition to the 7 markets, Frey Ranch can be purchased online at www.shop.freyranch.com powered by Speakeasy. The tasting room is also open to the public every Saturday from 12-4p.m.
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