New Sales Team Appointed at Frey Ranch
FALLON, NV (April 7, 2024) – Frey Ranch® Distillery, a trailblazing farm-to-glass American whiskey producer, today announced the addition of three seasoned professionals to its expanding sales team. These strategic hires—Rick Monkarsh as Vice President of National Sales, Chris Helmly as East Regional Sales Director, and Mick Roberts as Central Regional Sales Director—underscore the distillery’s ambitious growth strategy for both on- and off-premise markets. Visit freyranch.com for more details.
New Leadership to Drive Frey Ranch’s National Expansion
“Rick, Mick, and Chris bring unparalleled expertise and proven sales strategies from top spirits brands,” said Colby Frey, Co-Founder and Whiskey Farmer. “Their leadership will help us share Frey Ranch’s unique 100% farm-to-glass whiskey story with more markets across the U.S.”
- Rick Monkarsh: With 19 years at Campari America (Wild Turkey, Espolon), Monkarsh joins as VP of National Sales. He’ll oversee commercial strategy, mentor the team, and deepen distributor ties in key markets like California, Nevada, and Texas. Previously, he boosted Campari’s revenue share from 16% to 25% and worked with Southern Glazer’s Wine & Spirits.
- Chris Helmly: As East Regional Sales Director, Helmly will manage markets like Florida and Tennessee. With a decade in spirits sales (WhistlePig, Barrell Craft Spirits), he recently drove 300% growth at Virginia Distilling Company.
- Mick Roberts: Central Regional Sales Director Roberts will focus on Texas, Illinois, and Colorado. With nearly 20 years in the industry (Gerard Bertrand Wines), he’ll strengthen Frey Ranch’s presence with Southern Glazer’s.
Additionally, Susan Hwang transitions to Commercial Director for National Accounts and Control States, leading partnerships in Oregon, Ohio, and beyond.
A Legacy of Sustainable, Farm-to-Glass Whiskey
Founded in 2006 by Colby and Ashley Frey on their 2,000-acre Nevada farm, Frey Ranch grows 100% of its whiskey grains on-site—a rarity among U.S. distilleries. With a 170-year farming heritage, the Frey family crafts award-winning bourbons and ryes guided by their motto: “Be good to the land and the land will be good to you.” Today, Frey Ranch is a top ultra-premium bourbon brand and one of the West Coast’s largest whiskey producers.
Visit the Fallon, NV, farm for tours and tastings every Saturday from 12-4 p.m., or shop online at www.shop.freyranch.com. Follow on Instagram and Facebook.
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