Aston Martin Formula 1 announces an exclusive multi-year partnership with Glenfiddich®, the world’s most awarded single malt Scotch whisky, bringing together two timeless brands renowned for their heritage, innovation and relentless pursuit of excellence.
Aston Martin Aramco and Glenfiddich® have entered into a groundbreaking partnership, marking its debut at the Las Vegas Grand Prix. This collaboration celebrates the shared values of innovation, craftsmanship, and design between the two iconic brands. Both companies are committed to creating exceptional experiences for Formula 1 fans worldwide, blending their expertise in precision and quality to offer unforgettable moments that resonate beyond the racetrack. This partnership is set to write the next chapter in their journey of lasting success, bringing together the worlds of motorsport and luxury whisky.
The partnership between Aston Martin Aramco and Glenfiddich® aims to build a legacy that transcends industries, combining passion, precision, and mastery. By leveraging their deep knowledge of design and innovation, both brands will engage global audiences with immersive experiences and compelling stories. This collaboration will set a new standard for excellence, appealing to those who value the journey as much as the destination. Fans of both brands will soon discover new ways to interact with these timeless icons, forging stronger connections with the world of motorsport and whisky.
Unveiling Glenfiddich x Aston Martin 1959:
In honor of this historic partnership, Glenfiddich® has unearthed a rare 1959 cask from its archives. This special release pays tribute to Aston Martin’s entry into Formula 1 in 1959, with a whisky that reflects the same passion and craftsmanship. The Glenfiddich® 1959 single malt is aged in an exceptional sherry cask, known for its rich intensity, and serves as a symbol of the shared values of innovation and quality between the two brands. The whisky embodies the dedication of Glenfiddich® Malt Masters through the decades, making it a truly exclusive offering.
Fast Facts about Glenfiddich x Aston Martin 1959:
- Style: Single Malt Scotch Whisky
- Mashbill: 100% Malted Barley
- Proof: 92 (46% ABV)
- Age: Barreled in 1959
- Price: Priceless
- Availability: 1 Bottle. Not publicly available.
Glenfiddich®’s 1959 expression is not only a nod to the past but also a testament to the brand’s evolution. During the 1950s, Glenfiddich® was pivotal in shaping the future of single malt Scotch whisky, and this rare cask encapsulates that transformative era. Similarly, Aston Martin’s journey to becoming a symbol of luxury and performance began in the 1950s, culminating in its debut in Formula 1. As both brands continue to innovate, they now invite whisky enthusiasts and motorsport fans to experience a new era of excellence, starting in 2025 with a multi-year partnership that promises to redefine the concept of unforgettable experiences.
At the Aston Martin Aramco Formula One Team, we continuously push boundaries to set new standards, and Glenfiddich® embodies that same spirit of perfection and innovation. The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.
– Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team
This partnership between Glenfiddich® and the Aston Martin Aramco Formula One Team is rooted in a shared passion for excellence and innovation. Glenfiddich’s® whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.
– Søren Hagh, CEO, William Grant & Sons
The synergy between Glenfiddich® and the Aston Martin Aramco Formula One Team allows us to innovate in exciting ways. This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s® signature intensity balanced with Aston Martin’s bold spirit.
– Brian Kinsman, Glenfiddich Malt Master
Glenfiddich® and the Aston Martin Aramco Formula One Team promote responsible attitudes to alcohol. You should never drink and drive.
Images Courtesy of Aston Martin F1 & Glenfiddich
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