The Famed Highland Single Malt Joins the Grid with Debut at Formula 1’s British Grand Prix this Weekend.
Glenmorangie has been named the Official Whisky of Formula 1®, marking a major milestone for both the iconic Scotch whisky brand and the world’s premier motor racing series. The announcement, timed ahead of the 2025 Formula 1 Qatar Airways British Grand Prix at Silverstone, highlights a multi-year collaboration between Glenmorangie’s parent company, LVMH, and Formula 1®. The partnership is being unveiled through a new short film featuring actor Harrison Ford, who stars in the whisky’s “Once Upon a Time in Scotland” campaign. Ford humorously acknowledges the partnership with a single word: “Nice.”
Trackside Debut at Silverstone with Harrison Ford-Inspired Experience
Racegoers at Silverstone, the site of the first F1 World Championship race in 1950, will be treated to immersive Glenmorangie activations. Guests can sample Glenmorangie cocktails and sit in the Eagle Speedster Jaguar E-Type used by Ford in the brand’s campaign film. The collaboration emphasizes responsible enjoyment, with a focus on alcohol-free driving and high-end whisky experiences that celebrate craftsmanship and heritage.
A Heritage of Innovation and Craftsmanship
Glenmorangie’s partnership with Formula 1® reflects a shared ethos of innovation and excellence. “We share with F1 a great pride in our heritage and an unstoppable desire to reach new heights of excellence,” said Caspar MacRae, President and CEO of Glenmorangie. “We look forward to spectacular performances and imaginative serves… throughout Formula 1’s 75th anniversary year – and beyond.” With over 180 years of whisky-making expertise and known for distilling in Scotland’s tallest stills, Glenmorangie is among the world’s most highly awarded Highland single malts.
Enduring Alliance Through LVMH and Formula 1’s 10-Year Deal
The partnership falls under a broader decade-long agreement between Formula 1 and luxury conglomerate LVMH, which owns Glenmorangie via Moët Hennessy. “We have both been mastering our craft for many years,” noted Emily Prazer, Chief Commercial Officer at Formula 1. “With our mutual respect for tradition, it is absolutely fitting that we are launching our collaboration at the Formula 1 British Grand Prix at Silverstone.”
Part of a Growing Trend of Whisky and F1 Collaborations
Glenmorangie joins a growing roster of whisky brands entering Formula 1 through strategic sponsorships. Ferrari has partnered with Chivas Regal, McLaren with Jack Daniel’s, and Aston Martin with Glenfiddich – forming a notable intersection of premium spirits and motorsport racing. Learn more about those partnerships on BourbonLens.com:
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