Fast Facts – Buffalo Trace’s Collaboration with Guenther Steiner
- Buffalo Trace Bourbon announces a new partnership with legendary Formula 1 team principal, Guenther Steiner, celebrated for his lively persona on Netflix’s “Formula 1: Drive to Survive.”
- The partnership was celebrated with an event at Buffalo Trace’s newly opened London distillery, where Steiner shared insights into F1 while guests enjoyed premium whiskey pours.
- Fans can follow Buffalo Trace on Instagram for exclusive access to tasting events, motorsport experiences, and meet-and-greets with Guenther Steiner.
London, 9 July 2024 — Buffalo Trace Bourbon, the flagship whiskey from the World’s Most Award-winning Distillery, proudly announces a new partnership with legendary Formula 1 (F1) team principal, Guenther Steiner. With over 20 years of experience in F1, including notable tenures with Jaguar, Red Bull, and Haas, Guenther is celebrated for his unfiltered persona on Netflix’s “Formula 1: Drive to Survive.”
To mark the partnership ahead of last weekend’s motorsport festivities at Silverstone, Guenther Steiner hosted a special event at Buffalo Trace’s newly opened Buffalo Trace Distillery London, the brand’s first home outside the USA. The experience, moderated by renowned F1 journalist and managing director of Diagonal Communications, Matt Bishop, offered unique insights into the world of F1. Guests enjoyed pours of Buffalo Trace Bourbon and other premium whiskeys from Buffalo Trace Distillery’s esteemed portfolio.
Guenther Steiner Joins Buffalo Trace Distillery
“I am proud to become an ambassador for Buffalo Trace Distillery,” Guenther Steiner said. “Not only is their whiskey excellent, but I also love their team-centric approach, rich heritage, and determination to push the boundaries – all of which are similarly important in the world of Formula 1. Similar to Buffalo Trace in the world of whiskey, finding the sweet spot via innovative experimentation has been my life’s passion in the world of motorsport. I am looking forward to sharing my F1 experiences with the Buffalo Trace team as well as learning a hell of a lot from them.”
Bryan Rakowski on the New Partnership
“Guenther is an iconic figure in Formula 1, and we’re proud to welcome him to the Buffalo Trace team,” added Bryan Rakowski, Vice President of Brand, Buffalo Trace Distillery. “Bold, commanding, and unafraid to go his own way, Guenther matches our Perfectly Untamed brand ethos. For over 200 years, our distillery has been making whiskey with a commitment to both preserving the rich history and rugged authenticity of the art of whiskey making; we call that Honoring Tradition and Embracing Change. Guenther reflects this standard well – he’s one of the most authentic figures in the world of sport and, by wearing his heart on his sleeve, he has transcended F1 and has taken it to new audiences around the world.”
Exclusive Experiences and Events
The 360-degree partnership will come to life across various touchpoints including broadcast and news media, custom social and digital content, in-store branding, and pouring experiences. By following Buffalo Trace Distillery on Instagram at @buffalotracedistillery and @buffalotracedistillery_uk, fans can secure exclusive access to tasting events, motorsport experiences, meet-and-greets, and more.
Visit Buffalo Trace Distillery London
To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com or follow on Instagram via @buffalotracedistillery. Buffalo Trace Distillery London, located at 32-33 Long Acre in Covent Garden, is now open for prebooked reservations at BuffaloTraceDistillery.co.uk.
About Buffalo Trace Distillery
Buffalo Trace Distillery, an American family-owned company based in Frankfort, Franklin County, Kentucky, has a rich tradition dating back to 1775. The distillery’s heritage includes legends like EH Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. A fully operational distillery producing bourbon, rye, and vodka, it is a National Historic Landmark and listed on the National Register of Historic Places. Since 2000, Buffalo Trace has won 35 distillery titles from notable publications like Whisky Magazine, Whisky Advocate Magazine, and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022, and its Thomas H. Handy Sazerac Rye was named Second Finest Whiskey in the World for 2022. With over 1000 awards, Buffalo Trace Distillery stands as a beacon of premium whiskey. To learn more, visit www.buffalotracedistillery.com or follow on Instagram via @buffalotracedistillery.
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