It’s a New Twist on a Southern Tradition, Rolling Out in Limited States in Time for Spring
Jack Daniel’s Country Cocktails is a line of flavored malt beverages brewed with Southern sophistication in partnership with Pabst. This spring, Jack Daniel’s Country Cocktails announces the launch of its new Hard Tea lineup of 4 flavors. The beverages are a nod to the Southern drink, yet designed to meet the needs of the modern drinker.
Jack Daniel’s Country Cocktails Hard Tea perfectly combines black tea, ripe, true-to-fruit flavor, and a balanced, sweet finish. Jack Daniel’s Country Cocktails Hard Tea will debut in four flavors, Original, Peach, Raspberry, and Blackberry, giving drinkers a bold and refreshing quality experience for those who know what tea is all about. Each flavor is perfect for sipping on the porch paired with a good conversation.
We are excited about our launch of Jack Daniel’s Country Cocktails Hard Tea entering the fast-growing hard tea category. Through our partnership with Brown-Forman and the iconic Jack Daniel’s brand, we’ve developed a new twist on the beverage that pays homage to its traditional southern roots. All four of our great flavors each shine in their own way. It’ll be hard to choose a favorite, but every flavor is guaranteed to deliver a smooth, bright and refreshing experience for consumers.
Keith Cunningham, VP of Partnerships – Pabst
Customers will be able to try all four flavors of Jack Daniel’s Country Cocktails Hard Tea in a convenient 12oz can twelve-pack that will be carried in retail and convenience stores in thirteen states at launch, including CA, TX, ID, AL, GA, SC, NC, TN, KY, IL, MI, WI, and PA; with the Original & Peach offered in 16oz and 23.5oz single serve cans in those limited states.
About Jack Daniel’s Country Cocktails:
Jack Daniel’s Country Cocktails are premium malt beverages from the Jack Daniel’s Family of Brands. Jack Daniel’s Country Cocktails was introduced in May 1992. Jack Daniel’s Country Cocktails is a flavored malt beverage brewed by Pabst. For more information, please visit www.countrycocktails.com.
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