Jack Daniel’s and McLaren F1 have announced an extension of their global partnership ahead of the Singapore Grand Prix.
Jack Daniel’s Tennessee Whiskey and the McLaren Formula 1 Team have announced a multi-year extension of their global partnership. The collaboration, which began in 2022, will continue with Jack Daniel’s serving as an Official Partner of McLaren Formula 1, building on co-branded initiatives such as limited-edition whiskey bottles and Jack’s Garage activations in select markets.
Strengthening Fan Connections
“This partnership has become a cornerstone of how we connect with our motorsports and whiskey fans around the world,” said Mark Bacon, Jack Daniel’s Global Managing Director. “Together with McLaren, we’ve created unforgettable experiences on and off the track, and we’re thrilled to keep that momentum going for years to come.”
Successful Collaborations Since 2022
Since its launch, the partnership has produced multiple limited-edition whiskeys and delivered fan experiences in markets including Australia, Great Britain, and the United States. Jack’s Garage has emerged as a key attraction, blending local culture with global motorsports, while also celebrating McLaren’s successes, including the team’s Constructors’ Championship title in 2024.
Shared Vision of Heritage and Innovation
“We’re proud to extend our partnership with Jack Daniel’s, a brand that shares our passion for heritage, innovation, and creating unforgettable experiences for fans,” said Matt Dennington, Co-Chief Commercial Officer, McLaren Racing. “Since 2022, our collaboration has delivered standout moments off the track, and we’re excited to build on this success as we look ahead to the future together.”
Whiskey Rivalry on the Formula 1 Grid
The extension also sets the stage for a unique whiskey rivalry on track beginning in 2026. Jack Daniel’s partnership with McLaren will run directly against Jim Beam, which was recently announced as the official bourbon sponsor of the new Cadillac Formula 1 Team. The two American whiskey giants will now compete for visibility in one of the world’s fastest-growing sports.
2025 Limited-Edition Release
Earlier this year, a 2025 limited-edition bottle marking the continued partnership launched in select U.S. markets and Formula 1 host cities worldwide. More details on upcoming releases are available at jackdaniels.com.
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