Lynchburg, Tennessee (August 4, 2025) – The Jack Daniel Distillery proudly introduces Jack Daniel’s Tennessee Blackberry, the latest addition to its celebrated flavors portfolio. This new release combines the smooth, time-honored character of Jack Daniel’s Tennessee Whiskey with the sweet and tangy essence of blackberries, offering a versatile spirit for sipping or mixing.
A Fresh Twist on Classic Whiskey
Crafted with the distillery’s signature Old No. 7 Tennessee Whiskey, Tennessee Blackberry delivers a vibrant flavor profile that enhances the brand’s legacy of innovation and craftsmanship.
“The smooth, well-rounded finish of our Tennessee Whiskey makes it one of the most versatile expressions to pair with unexpected flavor,” said Chris Fletcher, Master Distiller at the Jack Daniel Distillery. “By adding the ripe notes of blackberries, we’ve created an approachable spirit that’s full of character, easy to enjoy with friends and perfect for any season.”
Bottled at 70 proof (35% ABV), Tennessee Blackberry starts with a mash bill of 80% corn, 12% malted barley, and 8% rye. The whiskey is charcoal-mellowed through 10 feet of sugar maple and aged in new, charred American oak barrels before being infused with fresh blackberry flavor.
Joining a Flavorful Legacy
Tennessee Blackberry joins the ranks of Jack Daniel’s Tennessee Honey, Tennessee Fire, and Tennessee Apple, expanding the brand’s lineup of approachable, flavor-forward spirits. Perfect for sipping neat, over ice, or in cocktails, this release offers a bright, seasonal twist for whiskey enthusiasts and newcomers alike.
Availability and Pricing
Jack Daniel’s Tennessee Blackberry is available nationwide starting this month in 750mL bottles at a suggested retail price of $21.99. For more details, visit www.jackdaniels.com.
About Jack Daniel’s
Founded in 1866, the Jack Daniel Distillery in Lynchburg, Tennessee, is the first registered distillery in the United States and a National Register of Historic Places landmark. Renowned for its iconic Old No. 7 Tennessee Whiskey, the distillery also produces Gentleman Jack, Single Barrel, Tennessee Honey, Tennessee Fire, Tennessee Apple, Bonded, Sinatra Select, and Jack Daniel’s & Coca-Cola. Recognized by Interbrand as the world’s most valuable spirits brand, Jack Daniel’s is enjoyed in over 170 countries.Please Drink Responsibly. Jack Daniel’s Tennessee Blackberry, whiskey specialty, 35% alc. by vol. Produced and bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2025 Jack Daniel’s. All rights reserved.
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, join our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
Recent Bourbon Lens Coverage
- Rebel Bourbon & NASCAR’s Richard Childress Racing Extend Partnership for 2026
- Bardstown Bourbon Company Launches Bold Packaging Redesign Across Core Portfolio
- New Riff Balboa Rye Review: A Creamy, Fruity Rye to Watch in 2026
- Exploring the World of Whiskey and Bourbon on Bourbon Lens’ “Thursday Thoughts”
- Maker’s Mark Unveils New Premium Bottle and Age Statement for Cask Strength Bourbon
- 366: From r/bourbon to Middleburg Barrel Company with Jay West (T8ke)
