Knob Creek® has announced the return of its Bold Picks campaign with Eli Manning for the 2025-2026 football season. The collaboration will feature a season-long celebration of fantasy football, complete with Manning’s weekly insights and the launch of a new limited-edition bourbon release.
Limited-Edition Cask Strength Bourbon
To mark this year’s campaign, Knob Creek® is releasing Knob Creek® Single Barrel Cask Strength Bourbon, Eli Manning’s Bold Pick: 2026 Batch. The expression will be available nationwide in time for the postseason. Eighth Generation Master Distiller Freddie Noe described the release: “Welcoming Eli back to the distillery, we knew we wanted this year’s release to be bold. The Knob Creek® Eli Manning’s Bold Pick: 2026 Batch is bottled at cask strength; unfiltered, unapologetic, and made for those who stand by their convictions.”
Eli Manning’s Picks and Gameday Old Fashioned
Throughout the season, Manning will share bold predictions and fantasy football advice via Knob Creek’s Instagram (@KnobCreek). Fans will also be encouraged to enjoy Eli’s Gameday Old Fashioned, made with Knob Creek® 9-Year Bourbon, as a signature cocktail for football season. Manning commented, “I appreciate a bourbon that delivers full, bold flavor – that’s why Knob Creek® is my go-to pour and a great partner for another round of bold picks.”
Digital Campaign and Fan Engagement
The Bold Picks campaign will have a strong presence on social media, YouTube, Reddit fantasy football communities, and partner platforms such as Instacart and Fanatics. The initiative is designed to enhance the fan experience by pairing bourbon culture with fantasy football engagement.
Sweepstakes for the Ultimate Watch Party
Fans can also participate in the Bold Picks Sweepstakes for a chance to win an exclusive watch party at the James B. Beam Distilling Co. in Clermont, KY. The prize includes a private experience for one winner and up to 11 guests during the Big Game. Additional daily instant-win prizes, such as Knob Creek® Old Fashioned Kits, will be awarded throughout the pre-season. Sweepstakes entries are open at TheBoldPicksSweepstakes.com through November 1, 2025. Participants must be 21 or older.
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