Bourbon is expanding rapidly and to appeal to the larger audience Larceny Bourbon is launching a new Seize tonight campaign. This campaign partners Larceny Bourbon with influencers in the gaming music and culinary scenes. Read the full press release below.
Press Release for Larceny Seize Tonight Community Ambassador Program – This article has been summarized and edited by Bourbon Lens and AI
BARDSTOWN, Ky. (September 24, 2024) – Larceny Kentucky Straight Bourbon Whiskey has launched a vibrant new ad campaign, “Seize Tonight”, encouraging bourbon enthusiasts to embrace their carefree spirit and indulge in “good mischief.” This national campaign will be supported by a Community Ambassadors Program, featuring high-profile influencers from the gaming, music, and food industries. These ambassadors will create engaging content, highlighting both their passions and Larceny Bourbon’s craftsmanship.
The “Seize Tonight” campaign kicks off with a visually captivating ad directed by award-winning filmmaker André Betz. The commercial, debuting on premium streaming platforms, follows the journey of a hero who ignites an ordinary night by breaking the rules and playing a piano that’s off-limits. As the crowd is captivated by the hero’s spontaneity, the bartender rewards him with a glass of Larceny Bourbon. The commercial is available in both 30-second and 15-second formats for Connected TV and Online Video.
Expanding Reach with Community Ambassadors
To expand its appeal beyond the traditional bourbon audience, Larceny Bourbon has partnered with influencers in the gaming, music, and culinary scenes. The Community Ambassadors include:
- LP Giobbi: A DJ, producer, and activist known for her innovative sound and advocacy in the music world.
- BlackKrystel: A leading figure in the gaming industry, recognized for her carefree and authentic approach to entertainment.
- Fabrizio Villalpando: A home cook with a bold attitude toward food, making waves in the culinary world.
- Justin Sajda (aka @thirstywhale_): A cocktail enthusiast who creates unique concoctions and elevates spirits with his creative approach to bartending.
Larceny’s Unique Recipe and Premium Packaging
Unlike most bourbons, Larceny Bourbon is made using a wheat-based mash bill, with 68% corn, 20% wheat, and 12% malted barley. This 20% wheat content, 25% higher than its leading competitor, results in an exceptionally smooth and rich flavor.
- Larceny Small Batch is available nationwide at a SRP of $27.99.
- Larceny Barrel Proof is released three times a year in limited quantities, with a SRP of $64.99.
Both expressions are now available in premium redesigned packaging, reflecting Larceny’s bold, authentic character. Bourbon fans are encouraged to enjoy Larceny neat, on the rocks, or in classic cocktails like the Paper Plane.
About Larceny Bourbon
The story of Larceny Bourbon traces back to John E. Fitzgerald, a U.S. Treasury agent notorious for stealing the finest bourbon barrels during Prohibition. The legacy of these “Fitzgerald Barrels” lives on through Larceny, known for its exceptional smoothness. Launched in 2012 by Heaven Hill Distillery, Larceny has quickly become one of the most successful new bourbons in the last decade.
Larceny has garnered numerous accolades, including Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate’s Whisky of the Year in 2020. Learn more at www.larcenybourbon.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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