Bourbon Lens Thoughts
When you think of bourbon and whiskey you may think of Kentucky or Tennessee, but Wyoming wants you to remember that there is good bourbon and whiskey coming out of their state. In the new “Made of Wyoming” campaign, Wyoming Whiskey reminds you to “think West” when seeking out your new favorite bottle.
KIRBY, Wyo. [December 4, 2023] – Wyoming Whiskey captures the soul-stirring vistas of Wyoming, the state at the heart of the whiskey brand, in their most extensive campaign to date, “Made of Wyoming.” Reinforcing Wyoming Whiskey’s position as America’s premium craft bourbon, the campaign showcases Wyoming’s vast landscapes and rugged beauty, from the Bighorn Basin to the Teton Range, and highlights craftsmanship, western tradition, and the sense of adventure intrinsic to the craft distiller and its home state.
“Made of Wyoming” was developed by Wyoming Whiskey’s longtime agency partner, 77 Ventures Creative, who collaborated with production company Boomshot on an array of mixed-media assets. Footage and imagery for the campaign come from 7 years of shooting across the state — captured at the Mead Ranch in Jackson, Yellowstone, Grand Teton National Parks, and the Wyoming Whiskey Distillery in Kirby.
It’s another great creative opportunity from the brand. The chance to tell its authentic brand story, show the whiskey world where we’re from, and demonstrate the impact of our very different environment on our bourbon.
Michael Haje, President and Creative Director of 77 Ventures Creative and Boomshot founder
It’s exciting to launch our first ever brand Campaign and communicate why Wyoming Whiskey stands alone. The whiskey is a reflection of the state. Its people, landscape, and weather create one of the most unique whiskeys in the world, and we are delighted to share its story through the “Made of Wyoming” campaign.
Jack Bauer, Senior Brand Manager for Wyoming Whiskey
If you’re looking for some great new whiskies to introduce yourself to Wyoming Whiskey, they just announced two limited releases:
Wyoming Whiskey Barrel Strength Bourbon (MSRP $299.99): releasing its fourth national batch of Barrel Strength Bourbon, the most elusive offering. Wyoming Whiskey Barrel Strength is bottled at 122.4 proof and offers a distinct flavor profile that reflects its Wyoming origin. Specs: Aged 5 years, 61.2% ABV, 122.4 proof
Wyoming Whiskey’s Single Barrel Bourbon (MSRP $99.99): This highly anticipated limited release is available in Wyoming and other select US markets this December. Single Barrel represents the top 1% of bourbon barrels sampled each year by Wyoming Whiskey. Each hand-selected barrel is bottled at 96 proof to maintain the character which defines it. Aged for a minimum of five years, no two barrels are alike. Chosen from six rickhouses for its singular character and taste, each barrel yields approximately 180 bottles that capture this unique bourbon and moment in time, both of which will never happen again. Specs: Aged a minimum of 5 years, 48% ABV, 96 proof
About Wyoming Whiskey
Wyoming Whiskey is ‘Made of Wyoming’. At its distillery in Kirby, WY, we distill the finest corn, wheat, barley, rye, and water from the Big Horn Basin to craft a spirit that carries with it the character of the region, and of the Mead family, who first came to the state as ranchers in 1890. In the past decade, Wyoming Whiskey has earned recognition for its high-quality bourbon and rye whiskeys, including its Small Batch and Outryder expressions, as well as a range of sought-after limited editions, most notably The Grand and National Parks series. To learn more, visit http://www.wyomingwhiskey.com .
About Edrington
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands.
The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey and Noble Oak in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.
Edrington is headquartered in Scotland and employs over 3,000 people in its wholly owned and joint venture companies, with over half employed outside the UK. We own our route to market in 16 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements.
Edrington Americas is headquartered in New York, NY with regional offices in Mexico City, Miami and Orange County. Edrington’s principal shareholder is The Robertson Trust, which has donated £343 million to charitable causes since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity and excellence.
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