Louisville, KY – January 6, 2025 – Mr. & Mrs. Bourbon is thrilled to unveil an extraordinary collaboration with GRAMMY-nominated R&B artist and Death Row Records recording artist, October London. This exclusive partnership introduces a premium limited edition bourbon. It combines the bold spirit of music with the rich tradition of bourbon distilling.
A Fusion of Music and Bourbon
For October London, a celebrated figure in musical storytelling, this collaboration signifies more than just a product. It’s a celebration of artistry and craftsmanship. By blending his passion for music with the meticulous process of bourbon-making, October London and Mr. & Mrs. Bourbon have created a product that reflects both his personal journey and artistic vision.
“This collaboration represents much more than just a bottle of bourbon to me,” says October London. “It’s about honoring the artistry that goes into both music and bourbon. Just like in music, creating bourbon is a journey of tradition and innovation.”
The Bourbon: Aged to Perfection
Distilled in 2018 and aged for six years, this wheated bourbon boasts a smooth 100 proof profile, ideal for sipping. The flavor profile includes:
- Caramel, vanilla, and toffee notes
- Warm, earthy undertones
Each sip embodies the dedication and detail October London brings to his music. This dedication makes this bourbon a standout for enthusiasts. It is also a unique choice for collectors alike.
Craftsmanship in Every Detail
The bottle design mirrors October London’s signature aesthetic, blending vintage sophistication with modern flair. This attention to detail is echoed by Russ Smith, CEO of Mr. & Mrs. Bourbon, who states:
“October London embodies the same passion and authenticity that we pour into every bottle of bourbon. Together, we’ve created a spirit that is both soulful and stylish.”
A New Era for Mr. & Mrs. Bourbon
This collaboration marks a new chapter for Mr. & Mrs. Bourbon, setting the stage for future projects that blend fine whiskey with the world of entertainment.
The launch coincides with October London’s “October Nights” tour. This bourbon will feature prominently at select events. It promises memorable experiences for fans and bourbon lovers.
Availability and Pricing
The October London x Mr. & Mrs. Bourbon collaboration is priced at $100 and is available for pre-order at octobersbourbon.com. Retail availability will expand later this Spring. Curated bundles will include branded rocks glasses, candles, and exclusive playlists. These playlists feature unreleased tracks by October London.
About Mr. & Mrs. Bourbon
Founded in 2019 by Russ Smith and co-owned by Cecy Linzey, Mr. & Mrs. Bourbon Company is renowned for its dedication to traditional Kentucky bourbon craftsmanship. The company has over 100,000 barrels. It is a testament to Smith’s passion for bourbon. He honed this passion through years of mentorship under Kentucky’s legendary distillers.
About October London
October London is a two-time BET Award nominee. He is also a four-time Soul Train Music Awards nominee. He is recognized for his captivating voice and emotional storytelling. His latest album, October Nights, showcases his ability to capture deep emotions. This solidifies his place as a defining voice in modern R&B.
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