Oscar Mayer has announced its first bacon innovation in five years with the introduction of Maple Bourbon Bacon, developed in collaboration with Evan Williams Bourbon.
The new product combines sweet, smoky, and savory flavors, incorporating bourbon-inspired elements into a traditional bacon offering.
Maple Bourbon Bacon Details
The Maple Bourbon Bacon is made with thick-cut, expertly trimmed slices that are cured with Evan Williams Bourbon. The bacon undergoes a 12-hour slow-smoking process and features flavor notes described as vanilla and caramel derived from barrel-aged Kentucky bourbon, alongside a maple-forward profile.
National Rollout and Consumer Trends
The product is being rolled out to grocery stores nationwide. According to the announcement, the release responds to growing consumer interest in maple and bourbon flavor combinations, which have seen increased popularity in recipes and food trends.
Commentary on Innovation Strategy
“While we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio and shows consumers that we are thinking about bacon differently,” said Anna James. “With the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavors our fans want, bringing new energy to a beloved breakfast classic.”
Collaboration Perspective from Evan Williams
“Some flavor pairings just make sense, and Bourbon and bacon is one of them,” said Max Stefka, AVP Global Whiskeys at Evan Williams. “Partnering with Oscar Mayer on Maple Bourbon Bacon brings together two iconic flavors in a bold and unexpected way, delivering a sweet-and-smoky twist that celebrates the craftsmanship behind our Bourbon.”
Broader Product Innovation Plans
The launch marks the beginning of a broader innovation strategy for Oscar Mayer, which plans to introduce new bacon varieties annually through limited-time offerings and potential permanent additions. In addition, the company is introducing new hot dog products, including Beef and Pork Franks and Cheesy Smokehouse Stuffed Hot Dogs, expanding its portfolio ahead of the summer grilling season. Time to grab your Evan Williams Bourbon and head to the grill!
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