The award-winning craft brand introduces a refreshing fruit-forward twist on a timeless classic, balancing genuine bourbon and rye foundations.
LAWRENCEBURG, IN — Penelope Bourbon, one of the fastest-growing award-winning premium whiskey brands in the country, has expanded its popular line of premium handcrafted ready-to-serve cocktails with the introduction of the Penelope Blackberry Old Fashioned.
The new expression artfully balances bright berry notes with layered complexities of vanilla, oak, citrus, and warm baking spices. Purpose-designed to be poured simply over a glass of ice, the cocktail aims to deliver an approachable, consistent, and bar-quality experience across a broad spectrum of entertainment occasions.
The introduction builds on Penelope’s highly decorated pedigree in the convenient-serve category. At the 2025 ASCOT Awards, Penelope’s Peach Old Fashioned and Black Walnut Old Fashioned ready-to-pour cocktails both took home top-tier Platinum medals, signaling strong industry acceptance for the brand’s alternative offerings.
“An Old Fashioned is one of those cocktails people already know and love, so we wanted to put our own spin on it in a way that still felt approachable and true to Penelope,” said Danny Polise, Founder and Master Blender of Penelope Bourbon. “The blackberry brings a fresh and familiar layer without taking away from the bourbon and rye at the core. You still get that classic foundation with a little something unexpected. It’s balanced, easy to drink, and keeps the focus on the whiskey.”
Pricing & Market Distribution
The Penelope Blackberry Old Fashioned carries a suggested retail price (SRP) of $29.99 per bottle. It rolls out to select brick-and-mortar beverage retailers nationwide starting this month, and is available for immediate direct consumer purchase online at PenelopeBourbon.com.
About Penelope Bourbon & Luxco
Founded in 2018, Penelope Bourbon produces uniquely blended and finished straight bourbon expressions at the historic Ross & Squibb Distillery in Lawrenceburg, Indiana. Luxco, which operates as the Branded Spirits division of MGP Ingredients Inc. (Nasdaq: MGPI), acquired the brand in 2023. Penelope continues to innovate within its regular lineup, Cooper Series, Limited Releases, and Estate Collection.
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