Rebel Bourbon Continues Sponsorship with Richard Childress Racing and Kyle Busch
WELCOME, N.C. (Jan. 21, 2025) – Bardstown, Kentucky-based Rebel® Bourbon is back as the Official Bourbon of Richard Childress Racing (RCR), the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch. After a successful 2024 season, Rebel Bourbon renews its multi-race primary sponsorship, promising even more excitement for the 2025 NASCAR Cup Series.
New Rebel Bourbon Paint Scheme Debuts in 2025
Kicking off at the EchoPark Automotive Grand Prix on March 2 in Austin, Texas, Busch’s No. 8 Chevrolet will sport a brand-new Rebel Bourbon wrap. The design features a wood-grain pattern inspired by Rebel Bourbon barrels, with a dark charred effect along the bottom, symbolizing the bourbon’s bold, rich flavor. The iconic Rebel logo is prominently displayed, while additional branding will appear on Busch’s uniform, helmet, and other gear throughout the season.
Building on Year One Success
“We’re excited to continue the momentum from 2024,” said Philip Lux, brand manager for Rebel Bourbon. “This year, we’re enhancing fan experiences with more trackside events, retail activations, and interactive social content.”
Torrey Galida, president of RCR, expressed enthusiasm for the continued partnership. “Rebel Bourbon perfectly aligns with RCR’s rebel spirit. We’re thrilled to expand our collaboration and look forward to another successful season.”
Where to Follow the Action
Fans can follow the partnership and learn more at RCRRacing.com and RebelBourbon.com. Remember, Rebel Bourbon and RCR encourage responsible drinking – never drink and drive.
About Luxco
Luxco, founded in 1958, is a leading spirits company now operating as MGP’s Brands Division. The award-winning portfolio includes brands like Ezra Brooks, Rebel, Blood Oath, and Penelope Bourbon. For more, visit luxco.com.
About Richard Childress Racing
Richard Childress Racing (RCR) is a premier racing organization with over 200 victories and 16 championships, including six NASCAR Cup Series titles with Dale Earnhardt. The 2025 lineup features Kyle Busch (No. 8 Chevrolet) and Austin Dillon (No. 3 Chevrolet). Learn more at rcrracing.com.
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