Fast Facts – Rebel Bourbon and Premier Lacrosse League Partnership
- Rebel Bourbon continues its sponsorship with the Premier Lacrosse League (PLL), securing its position as the Official Bourbon through the 2025 season.
- The sponsorship includes Rebel Bourbon’s entitlement rights to the PLL’s penalty box, branded jersey patches with the Carolina Chaos, and an exclusive “Rebel of the Week” content series.
- Fans can sample Rebel Bourbon at the 2024 PLL All-Star Weekend in Louisville, Kentucky, and enjoy discounts on merchandise at Rebel Bourbon’s Bardstown distillery.
ST. LOUIS (July 10, 2024) – Rebel Bourbon announced the continuation of its multifaceted sponsorship with the Premier Lacrosse League (PLL) powered by Ticketmaster, securing its position as the Official Bourbon of the PLL through the 2025 season.
Celebrating Rebellion and Excellence
“In our work with Rebel Bourbon, we’ve continued to create unique experiences for our fans and celebrate the spirit of rebellion and excellence,” said Jake Krantz, senior director of partnership development at the Premier Lacrosse League. “We’re thrilled to continue our partnership for a second year, and bring the Rebel brand to life across PLL platforms as we continue to trailblaze the future of professional sports.”
Exciting Fan Engagement Opportunities
Lacrosse fans will experience the sponsorship through Rebel Bourbon’s entitlement rights to the PLL’s penalty box, branded jersey patches with the Carolina Chaos, and an exclusive “Rebel of the Week” content series on PLL platforms.
Commitment to the Never-Go-Quietly Attitude
“The inaugural year of Rebel Bourbon as the Official Bourbon of the Premier Lacrosse League was monumental,” said Philip Lux, brand manager at Rebel Bourbon. “We’ll continue to bring our rebel spirit throughout this season to PLL fans in support of the never-go-quietly attitude of the sport.”
2024 PLL All-Star Weekend
The 2024 PLL All-Star Weekend will kick off on July 13 in Louisville, Kentucky, at Dr. Mark & Cindy Lynn Stadium at the University of Louisville, airing on ESPN and streaming on ESPN+. Fans over 21 will have the opportunity to sample Rebel Bourbon in the PLL’s Bar Down beer garden. PLL fans will also receive discounts on Rebel Bourbon merchandise when they show their game ticket at Rebel Bourbon’s Bardstown distillery. To view the PLL schedule and purchase tickets, visit premierlacrosseleague.com/schedule.
About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer, and bottler of beverage alcohol products. Luxco merged with MGP Ingredients, Inc. in 2021, operating as MGP’s Brands Division and managing all MGP/Luxco brands. The extensive spirits portfolio includes brands from four distilleries: Lux Row Distillers in Bardstown, Kentucky; Limestone Branch Distillery in Lebanon, Kentucky; Destiladora Gonzalez Lux in Jalisco, Mexico; and Ross & Squibb Distillery in Lawrenceburg, Indiana. The portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin, and other well-recognized brands. For more information, visit luxco.com.
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams with the best players in the world. Co-founded by Paul Rabil and his brother Mike Rabil, the PLL is backed by top investors in sports and media and distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL has received numerous accolades, including the 2023 Best Place to Work in Sports and the 2020 Sports Breakthrough by the Sports Business Journal. For more information, visit premierlacrosseleague.com and follow the league on Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL), and TikTok (@pll).
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