Rebel Bourbon & NASCAR’s Richard Childress Racing Extend Partnership for 2026

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Home » Bourbon Blog » Bourbon and Whiskey News » Rebel Bourbon & NASCAR’s Richard Childress Racing Extend Partnership for 2026

The Bardstown, Kentucky–based brand will remain the official bourbon of RCR and a multi-race primary sponsor of Kyle Busch and the No. 8 Chevrolet.

Rebel® Bourbon has announced the continuation of its partnership with Richard Childress Racing (RCR) for the 2026 NASCAR Cup Series season.

“Rebel Bourbon celebrates real rebels like Kyle Busch whose rowdy spirit and fearless, unconventional approach to racing has defined his successful NASCAR career,” said Philip Lux, Brand Manager for Rebel Bourbon. “As the official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch for a third consecutive year – we’re revved up and ready to bring this year’s Rebel sponsorship to life on and off the track for fans.”

The 2026 partnership will include custom paint schemes, fan-driven activations, and storytelling content, beginning with the NASCAR Cup Series race at Circuit of the Americas on March 1. Since first partnering in 2024, Rebel Bourbon and RCR have collaborated on several releases, including Kyle Busch 108 Single Barrel Bourbon and Rebel 100 Childress Vineyards Cabernet Franc Barrel Finish.

“Rebel Bourbon’s approach to racing closely matches their bold but defiantly smooth premium wheated bourbon,” said Mike Verlander, President of RCR. “Our partnership reflects a shared willingness to challenge convention.”

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