Game Changer Bourbon Welcomes Robert Hanson to Advisory Group
Thirty Ink/Game Changer Bourbon LLC, the team behind one of the country’s fastest-growing bourbon brands, is thrilled to announce that veteran industry executive Robert Hanson has joined the advisory group for Gentleman’s Cut Kentucky Straight Bourbon Whiskey, created by NBA star Stephen Curry.
Strategic Leadership for Rapid Expansion
Hanson’s addition comes at a critical juncture for Gentleman’s Cut and Game Changer Bourbon. The brand is scaling rapidly across the U.S. through a distribution partnership with Southern Glazer Wine & Spirits and expanding into key global travel retail markets in Asia, Europe, and the Middle East. With year-over-year growth doubling, Gentleman’s Cut is cementing its status as a serious contender in the competitive bourbon category. Hanson’s expertise will support the brand’s premium positioning, strategic leadership, and ongoing innovation.
“This next chapter reflects Gentleman’s Cut’s commitment to premium positioning, strategic leadership, and continued category innovation.”
Robert Hanson’s Extensive Expertise
Hanson brings over 30 years of experience in global brand building and premium beverage growth strategy. Currently serving as CEO of The Duckhorn Portfolio, an Operating Partner at Butterfly Equity, and a Senior Advisor to Bain Consulting, Hanson has a proven track record of scaling iconic consumer brands. His past roles include:
- EVP/President of Wine & Spirits at Constellation Brands, where he drove premium portfolio expansion.
- CEO of John Hardy and American Eagle Outfitters, leading transformative growth.
- Global Brand President at Levi’s, strengthening its international presence.
Hanson’s deep expertise will guide Gentleman’s Cut as it navigates new markets and elevates its standing in the bourbon industry.
About Gentleman’s Cut Bourbon
Stephen Curry’s Thirty Ink partnered with John Schwartz to form Game Changer, LLC, a joint venture with Boone County Distilling Company in Northern Kentucky. Gentleman’s Cut Kentucky Straight Bourbon Whiskey is aged 5-7 years, crafted with a complex mashbill of 75% Corn, 21% Rye, and 4% Malted Barley. This bourbon offers a polished, smooth taste at 90 proof, with rich notes of honey, fresh vanilla bean, and caramel. Distilled traditionally in a 500-gallon Copper Pot still, it reflects the brand’s commitment to quality and craftsmanship.
“The bourbon’s complex mashbill of 75% Corn, 21% Rye and 4% Malted Barley delivers tasting notes of honey, fresh vanilla bean, and rich caramel on the palate.”
For more information, visit www.gentlemanscutbourbon.com and follow @gentlemanscutbourbon on Instagram.
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