LOUISVILLE, KY – September 2, 2025 — ROW 94 Whiskey, founded by country music superstar Dierks Bentley, is teaming up with Louisville Muhammad Ali International Airport (SDF) to launch a first-of-its-kind hologram experience this September and October.
Beginning Friday, September 12, travelers will be greeted by a life-sized hologram of Dierks Bentley, who will share the story of ROW 94 and direct visitors to exclusive signed bottles and limited offerings of Broken Branches Bourbon at the airport’s Distillery District Marketplace.
A Welcome Like No Other
“We welcome ROW 94 and this unique Dierks Bentley experience to SDF,” said Dan Mann, Executive Director of the Louisville Regional Airport Authority. “It’s the perfect way for bourbon lovers and Dierks fans to start or end their visit.”
The Distillery District Marketplace is located post-security, near the entrances to Concourses A and B.
Live Virtual Appearance and Tastings
A press event will kick off the experience on Friday, September 12 at 10 a.m. EST, with Dierks Bentley beaming in live from Nashville to answer media questions and interact with travelers.
Additional highlights include:
- 🎸 Signed guitar giveaway at 10:30 a.m. (must be present to win)
- 🥃 ROW 94 bourbon tastings in the rotunda
- 🗓 Tastings will continue at select times throughout September and October
About ROW 94 Whiskey
Launched in September 2024, ROW 94 is a Kentucky Straight Bourbon Whiskey crafted at Green River Distilling Co. in Owensboro, KY. The brand’s motto, “Three Ingredients and The Truth,” reflects Bentley’s vision of creating a bourbon for both big nights and everyday gatherings.
Learn more at ROW94whiskey.com
About Dierks Bentley
Dierks Bentley’s 11th studio album, Broken Branches, released in June 2025, celebrates resilience and connection. With 22 No. 1 songs, 15 Grammy nominations, and over 9.5 billion global streams, Bentley is also known for his Whiskey Row gastropubs and Desert Son lifestyle brand.
About Louisville Muhammad Ali International Airport (SDF)
SDF is Kentucky’s premier airport, offering 35+ nonstop destinations and serving as home to UPS Worldport, the 3rd busiest cargo airport in North America. The airport generates $12.8 billion in economic impact annually.
Visit FlyLouisville.com for more information.
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