Seagram’s 7 Crown has announced the launch of Seagram’s 7 Crown Apple Pie, a new limited-time seasonal flavored whiskey set to arrive nationwide in June 2026. The release is positioned as a summer-focused extension of the brand’s American blended whiskey portfolio and will be available at a suggested retail price of $11.99.
According to the company, Seagram’s 7 Crown Apple Pie combines the traditional profile of Seagram’s 7 Crown with notes of baked apple, warm spice, and vanilla pie crust. Bottled at 70 proof, the flavored whiskey is designed for versatility, intended for both sipping over ice and cocktail use throughout the summer season.
Summer-Focused Release Targets Seasonal Gatherings
The launch campaign highlights summer occasions including backyard barbecues, lake trips, Fourth of July celebrations, and bonfire gatherings. The company stated the product will appear in retail displays and bars nationwide as part of a broader seasonal activation centered around the classic 7&7 serve made with 7UP®.
“With Seagram’s 7 Crown Apple Pie, we’re bringing new energy to a flavor people already love,” said Frank Dudley, Brand Director, Single Malts & Emerging Whiskies. “It’s familiar, it’s fun and it fits right into the kind of summer people wait all year for, whether you’re carrying on traditions or making new ones.”
The Classic 7&7 Receives an Apple Pie Twist
The brand also shared an updated version of its signature 7&7 cocktail recipe featuring the new flavored whiskey expression.
Seagram’s 7 Crown Apple Pie 7&7 Recipe
Ingredients:
- 1.5 oz. Seagram’s 7 Crown Apple Pie
- 5 oz. 7UP® Lemon-lime soda
- Slice of lime
Directions:
- Add Seagram’s 7 Crown Apple Pie and 7UP® soda to a highball glass with ice
- Stir well
- Garnish with lime slice
Limited Availability Begins June 2026
Seagram’s 7 Crown Apple Pie will be available nationwide for a limited time beginning in June 2026. Consumers can find additional product information and recipes through Seagram’s 7 Crown Official Website.
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, join our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
Recent Bourbon Lens Coverage
- Ole Smoky Expands Beyond Tennessee With New Myrtle Beach Distillery and Brewery
- Three Rare Old Fitzgerald Bourbons From Max Shapira Collection Up for Auction at Sotheby’s
- Seagram’s 7 Crown Introduces Limited-Time Apple Pie Whiskey Ahead of Summer
- Maker’s Mark Launches Red, White, & Blue Wax-Dipped Bourbon for America’s 250th Anniversary
- Angel’s Envy Secures Top Global Honors: Named “Production Team of the Year” at 2026 Icons of Whisky
- Penelope Bourbon Tees Off New “Architects of Golf” Collection: A Three-Hole Sensory Journey
