Bourbon Lens Thoughts
We have heard great things about Shortbarrel Bourbon from our friends in the peach state for many months, but that interest has been peaked a little more with the acquisition of Atlanta’s Old Fourth Distillery. They have been known for creating great pours of bourbon and whiskeys, with this opportunity they will have 1,000 barrels of inventory at their finger tips! We can’t wait to see what these guys create over the next several years.
Shortbarrel Bourbon Acquires Old Fourth Distillery Press Release
Shortbarrel Bourbon Acquires Atlanta’s Old Fourth Distillery
Shortbarrel to Continue Old Fourth’s Popular Lineup of Handcrafted Spirits
ATLANTA (February 2, 2023) – Atlanta-based Shortbarrel announced today the acquisition of the famous Old Fourth Distillery – the oldest continuously operating distillery in Atlanta and a pioneer in Atlanta’s recent craft distilling movement. With the closing of the deal, Shortbarrel has acquired the rights to the Old Fourth brand, existing product inventory and 1,000 barrels of fine aged whiskey. The value of the acquisition was not disclosed.
Shortbarrel was founded by friends and fellow whiskey lovers Adam Dorfman, Clinton Dugan and Patrick Lemmond. While still working their other full-time jobs, the trio has built an impressive lineup of whiskeys with a defining calling card of flavor, viscosity and proof. All of Shortbarrel’s bourbons and rye whiskies are non chill-filtered and most clock in at 94 proof or higher, meaning less water is added to the whiskey coming from the barrel, thus retaining more of that deep, rich flavor, with an incredibly long finish. The company currently has eight whiskey expressions in the marketplace.
When it opened in 2014 in the heart of the historic Old 4th Ward, Old Fourth Distillery was Atlanta’s first new legal distillery since 1906. Old Fourth’s current product lineup includes vodka; a Southern Dry gin; Lawn Dart, a unique ginger lemon liqueur; and a Bottled in Bond 100 Proof Bourbon with barrels sourced from MGP but aged and blended in Atlanta. All of those products will continue to be made by Shortbarrel under the Old Fourth Distillery brand name.
The original Old Fourth Distillery was shuttered by its previous owners in December of 2022 with the lease for the space not renewed. Operations will be relocated from the Old Fourth neighborhood to Norcross, Georgia in April of this year. The new facility will include distilling, aging, blending, single barrel selections, packaging and back-office operations, as well as a small tasting room for consumers that will open this summer for both Shortbarrel and Old Fourth.
“We were determined to keep the Old Fourth brand alive as an Atlanta original, so I am pleased we were able to quickly secure a new facility to serve as the flagship for both Shortbarrel and Old Fourth,” commented Shortbarrel cofounder Clinton Dugan. “Old Fourth, its products and the people involved are too important to the city and community not to continue the brand. Our goal is to honor what Old Fourth has built and work with the team to make the products even better and more widely available.”
Old Fourth averaged annual sales of nearly 4,000 9 liter cases per year in Georgia and online, with a 22% growth rate in 2022, much of that dominated by their bourbon product. Shortbarrel has retained Old Fourth Distillery employees Kim Bates and Amanda Willis, who will continue to lead sales for both brands for on- and off-premise locations.
“I am so excited to join the Shortbarrel team and keep the Old Fourth brand going here in Georgia and beyond,” said Kim Bates of Old Fourth Distillery. “Rest assured we will have a very steady supply of products available and are looking forward to new partnerships. I am thrilled I get to add my personal touch to all our products going forward.”
Shortbarrel currently sources whiskey barrels from distilleries outside of Georgia, such as Bardstown Bourbon Company and Green River Distilling. Shortbarrel will soon begin contract distilling bourbon and rye in Atlanta at the Distillery of Modern Art in Chamblee, making the Old Fourth branded whiskeys 100% Atlanta-crafted. The company has secured large distillery contracts outside of Atlanta for its namesake brand with contract distilling beginning this year in Garrard County, Kentucky.
Media images for Shortbarrel and Old Fourth Distillery can be found HERE.
ABOUT SHORTBARREL
Like so many success stories, Shortbarrel was started by chance – a true right place at the right time kinda thing. The three founders and friends, Adam Dorfman, Clinton Dugan and Patrick Lemmond, had taken their love of whiskey and turned it into a project, helping a Georgia spirits retailer with its barrel picks – more than 350 in fact. A chance meeting at a bar in Louisville in 2020 while on a barrel pick led the trio to purchase their first barrels for themselves, thus creating the Shortbarrel brand. A “shortbarrel” is a barrel that, upon bottling, has lost over 50% of its contents to the angel’s share. Due to higher contact with air and oak, the whiskey inside ages differently, developing robust flavors and an exceptional finish, which is concentrated because of the higher proof. Shortbarrel products include Kentucky straight bourbons, straight rye whiskey, and specialty American whiskies finished in mezcal or honey barrels.
Shortbarrel whiskies are distributed in Georgia (Empire), Tennessee (Advintage), Florida (Vertical Spirits), and Connecticut (Murphy), with Texas, South Carolina, Alabama, Kentucky and Rhode Island planned for 2023. Shortbarrel can also be found online at Seelbach’s and https://shortbarrelbourbon.com/.
Old Fourth is distributed in Georgia (United), and can also be found online at Seelbach’s and soon on www.o4d.com.
