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Latest Booker’s “Big Easy” Batch Honors New Orleans Influence

Latest Booker’s “Big Easy” Batch Honors New Orleans Influence Read Post »

The first release in the Booker’s Bourbon 2026 lineup, “Big Easy,” draws inspiration from one of Booker Noe’s favorite destinations, New Orleans. The batch is a high-proof Kentucky Straight Bourbon Whiskey intended to reflect the flavors and experiences that brought Booker back to the city throughout his life. Booker’s ‘Big Easy’ Batch promises to be […]

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Booker’s The Reserves 2025 Debuts with First-Ever Tequila Barrel Finish

Booker’s The Reserves 2025 Debuts with First-Ever Tequila Barrel Finish Read Post »

Freddie Noe unveils the second annual release of The Reserves, featuring a well-traveled tequila barrel finish. The James B. Beam Distilling Co. and Freddie Noe, 8th Generation Master Distiller, have announced the release of Booker’s The Reserves 2025. This marks the second release in the annual limited-edition series, created to celebrate the legacy of 6th Generation Master Distiller

Bourbon and Whiskey News

Barry’s Batch: A Tribute to Legacy and Craftsmanship

Barry’s Batch: A Tribute to Legacy and Craftsmanship Read Post »

Barry’s Batch is a special release bourbon honoring Barry Berish, former Beam Chairman and CEO and a dear friend to Fred Noe. Barry was a legend at the Beam Distillery and worked at the company for over 40 years. Barry was a key figure in the Beam family’s whiskey-making tradition. This 7-year, 2-month, and 4-day-old bourbon

Bourbon and Whiskey News

Beam Honors a Legendary Master Distiller with New Batch of Booker’s Bourbon

Beam Honors a Legendary Master Distiller with New Batch of Booker’s Bourbon Read Post »

Booker’s “Jimmy’s Batch” is the 4th and final release of 2024 and is a tribute to Jimmy Russell, Master Distiller of Wild Turkey Distillery. The latest batch of Booker’s Bourbon is Fred Noe’s way of honoring an important figure in his personal and professional life. The 2024-04 batch is named in honor of Master Distiller

Bourbon and Whiskey News

Booker’s Bourbon Announces New, Annual Limited-Edition Series: The Reserves

Booker’s Bourbon Announces New, Annual Limited-Edition Series: The Reserves Read Post »

The first release of ‘The Reserves’ is an 8 to 14-year-old blend of cask strength Kentucky Straight Bourbon Whiskey. Batch 2024 is bottled at 125.9 Proof with an SRP of $129.99. I created ‘The Reserves’ series to commemorate my grandaddy Booker. Liquid like this can take a while to find, but when I do, it

Bourbon and Whiskey News

Booker’s Announces New Batch for 2024: “The Beam House Batch”

Booker’s Announces New Batch for 2024: “The Beam House Batch” Read Post »

On the heels of the latest Bourbon Lens Podcast Episode featuring “Springfield Batch” from early 2024, Beam has announced its second batch of 2024. Fast Facts about “The Beam House Batch” We are thrilled to announce the second release of the Booker’s® Bourbon 2024 Collection: Booker’s Batch 2024-02, also known as “The Beam House Batch.”

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