Latest Booker’s “Big Easy” Batch Honors New Orleans Influence Read Post »
The first release in the Booker’s Bourbon 2026 lineup, “Big Easy,” draws inspiration from one of Booker Noe’s favorite destinations, New Orleans. The batch is a high-proof Kentucky Straight Bourbon Whiskey intended to reflect the flavors and experiences that brought Booker back to the city throughout his life. Booker’s ‘Big Easy’ Batch promises to be […]
Maker’s Mark Announces 2026 Wood Finishing Series: The Stewards Release Read Post »
LORETTO, KY — Maker’s Mark has officially unveiled the 2026 installment of its acclaimed Wood Finishing Series: The Stewards Release. This year’s expression honors the distillery’s operations teams—the dedicated individuals who oversee the bourbon’s transition from the first fermentation to the final bottling at Star Hill Farm. The Flavor Profile Crafted using the brand’s signature
Jim Beam & Cadillac F1 Team Debut “Raised Together” Global Brand Film Read Post »
New Campaign Launches Ahead of Formula 1’s Australian Grand Prix. Jim Beam has unveiled “Raised Together,” a new global brand film timed with the debut of the Cadillac Formula 1 Team at the Australian Grand Prix. Jim Beam serves as the Official Spirits Partner of the team. The film is the first in a series scheduled to roll
Jack Daniel’s 2026 McLaren F1 Bottle Celebrates 1000th Grand Prix Read Post »
The bottle marks McLaren’s 1000th Grand Prix and 160 years of distilling for the famed Tennessee distillery. To open the 2026 Formula 1 season, Jack Daniel’s has unveiled a new limited-edition Tennessee Whiskey as part of their continued partnership with the McLaren Formula 1 Team. The fourth annual collaboration celebrates McLaren’s upcoming 1000th Formula 1 Grand Prix in
Bulleit Bourbon Mesquite Smoked Malt is Your New “Barbecue Whiskey” Read Post »
Limited Release Features Uniquely Smoked Malt with Subtle Smokiness that Nods to Classic BBQ Pit Flavors. Bulleit Frontier Whiskey has announced Bulleit Bourbon Mesquite Smoked Malt Kentucky Straight Bourbon Whiskey, a limited-time release featuring an experimental mashbill that omits rye. The expression marks the first time a Bulleit Bourbon has removed rye from its traditional recipe.
Kentucky Distillers’ Association Launches “Build Your Own Bourbon Trail®” Trip Builder Read Post »
New Online Tool Enhances Kentucky Bourbon Trail Planning Experience. The Kentucky Distillers’ Association (KDA) has launched its first online trip builder for the Kentucky Bourbon Trail, allowing visitors to customize and personalize their itineraries. The “Build Your Own Bourbon Trail®” feature is available at kybourbontrail.com and is designed to streamline trip planning while encouraging travel to communities across Kentucky. According
