Bourbon Lens Thoughts: Over the last several years I believe that curating my personal whiskey collection outside of the podcast […]
Tag: bourbon
198: Building “Brand Mysticism” – How to Launch a Viral Booze Brand
Our guests this week are Steven Grasse and Aaron Goldfarb who are set to release their latest book: Brand Mysticism. […]
The 2022 Buffalo Trace Antique Collection Announced
The 2022 Buffalo Trace Antique Collection is here. George T. Stagg returns with a punch at 138.7 proof.
Lisa Wicker Departing Widow Jane, Returning to Kentucky
Master Distiller Leaving Widow Jane Distillery in New York; Lisa Wicker will return to Kentucky full-time.
197: Blending America’s Craft Whiskey with American Mash and Grain
We’re joined by the founders of American Mash & Grain, CEO Devin Ershow & COO Chase Langdon. Devin and Chase […]
Check Out The Latest From American Mash and Grain
As we get ready to launch our newest podcast Monday featuring American Mash and Grain, they just released their newest […]
There Were Big Shoes To Fill and Old Forester Found The Right Fit
Bourbon Lens Thoughts: Scott and I couldn’t have been more excited when we saw the news that Melissa was named […]
Is Malted Grain The Next Big Whiskey Innovation?
Bourbon Lens Thoughts: It’s an exciting time for malted products in America. We are awaiting the final rules from the […]
Can Frey Ranch Get Any Better? The Answer is Yes!
The long-awaited Single Barrel Rye whiskey has arrived from Frey Ranch. After having the opportunity to pick a single barrel […]
Mark Your Calendars! New Bourbon Coming October 19th
Blue Run Spirits Unveils First Micro-Batch Whiskey Releases With “Blue Run Flight Series” Bourbons Bourbon Lens Thoughts: Tis the season, […]