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Heaven Hill Brands Debuts New Louisville Office and Corporate Rebrand

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Heaven Hill Brands Debuts New Louisville Office and Corporate Rebrand Read Post »

Heaven Hill Brands officially opened its new corporate office in Louisville with a ribbon-cutting ceremony attended by employees, city officials, and company leadership, including Louisville Mayor Craig Greenberg. The 48,000-square-foot facility, located at 815 N. Whittington Parkway, brings together all of Heaven Hill’s Louisville-based teams under one roof for the first time in years. “Thriving […]

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Heaven Hill Launches New Bottled-in-Bond: Old Fitzgerald 7-Year-Old

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Heaven Hill Launches New Bottled-in-Bond: Old Fitzgerald 7-Year-Old Read Post »

New Core Expression Marks New Era for Iconic Wheated Bourbon Brand Heaven Hill Distillery has introduced the Old Fitzgerald 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey as the brand’s new signature expression. This marks a significant milestone for the historic brand, which traces its roots back to 1884. The new release follows in the footsteps of

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Evan Williams Bourbon Unveils 2025 Class of American-Made Heroes

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Evan Williams Bourbon Unveils 2025 Class of American-Made Heroes Read Post »

The 2025 class of American-Made Heroes honors six U.S. military veterans whose service and community leadership will be featured on special edition Evan William Bourbon bottles nationwide. Since launching the program in 2015, Evan Williams has recognized over 60 veterans and contributed $675,000 to nonprofit organizations that support veteran communities. The six veterans selected this

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Heaven Hill Enters Massive New Multiyear Marketing Partnership with UFC

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Heaven Hill Enters Massive New Multiyear Marketing Partnership with UFC Read Post »

Heaven Hill-Owned Liqueur Joins Forces with Premier MMA Organization. The UFC and Hpnotiq have entered into a multiyear marketing partnership that positions the vibrant blue liqueur as an Official Partner of the UFC in the United States. The collaboration will bring Hpnotiq branding to a series of high-profile UFC Fight Nights, including in-Octagon placements and

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Tequila Ocho’s New 2023 Vintages of Añejo Aged in Rare Barrels of Old Fitzgerald

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Tequila Ocho’s New 2023 Vintages of Añejo Aged in Rare Barrels of Old Fitzgerald Read Post »

Tequila Ocho, the world’s original single estate tequila, has announced a collaboration with legendary Kentucky Bourbon brand, Old Fitzgerald, crafted by Heaven Hill Distillery. Tequila Ocho Añejo Barrel Select Old Fitzgerald by the numbers: Tequila Ocho, the original single estate tequila, has launched two limited releases in its Barrel Select series, a collaboration with the

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Evan Williams Bourbon is “Game Day’s #1 Pour” with New Partnership

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Evan Williams Bourbon is “Game Day’s #1 Pour” with New Partnership Read Post »

‘Evan Williams Bourbon Nation’ platform aims to enhance the game day experience for collegiate sports fans around the country in a multi-year deal with Learfield beginning this fall. BARDSTOWN, Ky. (August 20, 2024) – Evan Williams Bourbon today announced a new partnership with Learfield, the media and technology company with ties to more than 1,200 of

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