Jim Beam & Cadillac F1 Team Debut “Raised Together” Global Brand Film Read Post »
New Campaign Launches Ahead of Formula 1’s Australian Grand Prix. Jim Beam has unveiled “Raised Together,” a new global brand film timed with the debut of the Cadillac Formula 1 Team at the Australian Grand Prix. Jim Beam serves as the Official Spirits Partner of the team. The film is the first in a series scheduled to roll […]
Jim Beam & Kenan Thompson “Refresh Your Season” Campaign Debuts New Cocktail Kit Read Post »
Exclusive Jim Beam & Lemonade Kit Targets Disappointed Football Fans; Dropping Online January 29th. Jim Beam recently launched its 2026 postseason campaign, “Refresh Your Season,” encouraging football fans to embrace losses by turning “lemons into Jim Beam & Lemonade.” The initiative is led by comedian and actor Kenan Thompson and builds on the brand’s 2025
Booker’s Bourbon Unveils Final 2025 Release: “Phantom Pipes Batch” Read Post »
A Tribute to Booker Noe’s Restless Ingenuity and Experimental Spirit The final Booker’s® Bourbon release of 2025 has arrived, and it comes with a story as bold as the whiskey itself. The Booker’s “Phantom Pipes Batch” (2025-04) celebrates the inventive and unyielding nature of Booker Noe, the brand’s legendary namesake and sixth-generation Beam distiller. The name “Phantom Pipes” originates from
Freddie Noe Unveils Little Book The Infinite: Edition II Read Post »
Blending Three Generations of Beam Craftsmanship. Little Book The Infinite: Edition II unites the work of three generations of Beam distillers—Booker, Fred, and Freddie Noe—each contributing a unique bourbon component. Booker’s 22-year-old Kentucky Straight Bourbon Whiskey brings oak, char, and smoke; Fred’s 10-year-old bourbon adds layers of vanilla, caramel, and dark stone fruit; and Freddie’s
Knob Creek Unveils 21 Year Old — The Oldest Bourbon in Distillery History Read Post »
A Historic Milestone for James B. Beam Distilling Co. The James B. Beam Distilling Co. has officially announced the release of Knob Creek 21 Year Old, marking the oldest expression ever produced by the distillery. This limited-edition bourbon represents a significant milestone for the award-winning Knob Creek portfolio, offering a deeply matured whiskey that reflects
Hardin’s Creek Launches Warehouse Series: A Three-Part Exploration of Whiskey Maturation Read Post »
New Limited Collection from James B. Beam Distilling Co. Highlights How Warehouse Environments Shape Flavor. Hardin’s Creek Kentucky Straight Bourbon Whiskey, the experimental whiskey collection from The James B. Beam Distilling Co., has announced the release of its new Warehouse Series. The limited-edition, three-part collection—Warehouse R (“Mushroom”), Warehouse W (“Beaver”), and Warehouse G (“Owl”)—examines how
