This wedding season ditch the something blue in favor of something red hot, introducing the Fireball Whisky Garter Brides, grooms […]
Tag: Marketing
Diageo Launches ‘The Magic of Moderate Drinking’ Campaign for the Holidays
The campaign shows consumers that by drinking better, not more, you can savour every moment and occasion, especially during the Holidays.
198: Building “Brand Mysticism” – How to Launch a Viral Booze Brand
Our guests this week are Steven Grasse and Aaron Goldfarb who are set to release their latest book: Brand Mysticism. […]
Heaven Hill Names Matt Blevins Chief Marketing Officer
Blevins brings 20+ years of global industry experience and leadership LOUISVILLE, Ky. (September 29, 2022) – Heaven Hill today announced the […]
NASCAR Team Partners With UFC President and Kentucky Bourbon
Howler Head Kentucky Banana Bourbon, the official flavored whiskey of the UFC (co-owned by Dana White), will be the primary sponsor for Ross Chastain’s No. 1 Chevrolet in Sunday’s Busch Light Clash at the L.A. Coliseum.
