Aston Martin Formula 1 announces an exclusive multi-year partnership with Glenfiddich®, the world’s most awarded single malt Scotch whisky, bringing […]
Tag: Racing
Chivas Regal Races into Formula 1 with New Ferrari Partnership
Ahead of Formula 1’s Las Vegas Grand Prix, Chivas Regal and Scuderia Ferrari HP join forces in a multi-year partnership, with […]
Jack Daniel’s Celebrates McLaren’s Landmark Formula 1 Win with Special Barrel of Tennessee Whiskey
The partnership between Jack Daniel’s and McLaren Racing, launched in 2023, includes branded events, marketing campaigns, limited-edition bottles, and branding […]
Buffalo Trace Partners with F1’s Guenther Steiner for Unforgettable Collaboration
Fast Facts – Buffalo Trace’s Collaboration with Guenther Steiner London, 9 July 2024 — Buffalo Trace Bourbon, the flagship whiskey […]
Williams Racing F1 Launches Limited Edition Coachbuilt Whisky
Coachbuilt Whisky and Williams Racing announce the inaugural release of their co-branded, limited-edition series of whiskies that pay homage to […]
Kyle Busch Unveils New Rebel Bourbon NASCAR Xfinity Car
Kyle Busch joins RCR’s NASCAR Xfinity Series program this weekend at Charlotte Motor Speedway driving the No. 33 Rebel Bourbon […]
272: Kyle Busch Competes with the ‘Rebel Spirit’ in NASCAR
The worlds of Bourbon and NASCAR collide in this week’s episode of Bourbon Lens. Kyle “Rowdy” Busch and Master Distiller […]
Jack Daniel’s and McLaren Racing Unveil 2024 Edition of Limited Tennessee Whiskey Bottle
Jack Daniel’s and McLaren Racing team up for new limited edition bottle celebrating the new racing season and the second […]
Ammunition Whiskey Announces New Sponsorship in NASCAR Xfinity Series
Ammunition Wines & Whiskey has announced a partnership and sponsorship deal with NASCAR Driver Anthony Alfredo. The partnership kicks off […]
Sugarlands Distilling Returns to NASCAR as “Official Spirits Partner of Kroger Racing”
The distillery will be featured as co-primary paint scheme on Ricky Stenhouse Jr.’s No. 47 Camaro in the NASCAR Cup […]