Jim Beam has introduced its new “Home Field Advantage” campaign in partnership with the U.S. Soccer Federation, featuring former U.S. Men’s National Team goalkeeper Tim Howard. The campaign coincides with a major international soccer tournament set to take place in North America and highlights fan engagement beyond stadium settings. Campaign Focuses on Everyday Fan Experiences […]
Will Woodington joins Bourbon Lens Podcast to discuss Chicken Cock Whiskey. Chicken Cock Whiskey, the “Famous Old Brand” established in 1856, recently announced a landmark evolution in its storied history. To kick off its 170th-anniversary celebrations, the brand has officially launched its first-ever Wheated Kentucky Straight Bourbon, a bold departure from its traditional rye-forward roots.
Jameson Irish Whiskey Partners with J Balvin in Global Music Collaboration Read Post »
Jameson Irish Whiskey’s new partnership with global music artist J Balvin marks the start of a creative collaboration centered on music, culture, and community. The initiative reflects Jameson’s continued focus on connecting with global audiences through shared experiences. Collaboration Rooted in Music and Culture According to the announcement, the partnership is built on a shared
LOUISVILLE, KY (March 31, 2026) – Angel’s Envy, the pioneer of secondary finishing, has unveiled its highly anticipated 2026 Cask Strength Dual Release. This year’s drop features the return of the annual Cask Strength Bourbon alongside a historic first for the distillery: a 10-Year Cask Strength Rye, the brand’s first age-stated rye whiskey bottled at
New Riff and Rhinegeist Collaborate on Unique, New DUET American Whiskey Read Post »
New Riff Distilling and Rhinegeist Brewing have announced the release of DUET American Whiskey, a collaborative whiskey highlighting the shared use of barley in both distilling and brewing. The release reflects a partnership between two Greater Cincinnati-based producers, combining Kentucky distilling traditions with Cincinnati’s brewing heritage. Barley-Focused Mashbill and Unique Aging Process DUET American Whiskey
Woodford Reserve Announces $5,000 Mint Julep Cup for Kentucky Derby 152 Read Post »
The 2026 edition also commemorates the 250th anniversary of the United States, with a limited run of 152 handcrafted cups tied to the milestone. Woodford Reserve has unveiled its annual Mint Julep Charity Cup program in celebration of the 152nd running of the Kentucky Derby. Limited Edition Cups Honor American Heritage The collection consists of
