Uncle Nearest Premium Whiskey has announced their newest whiskey. Nearest Green Tennessee Whiskey aims to be the everyday pour for your home bar or your next whiskey cocktail. Don’t sleep on what Fawn Weaver is creating in Shelbyville, TN.
Full Press Release has been summarized and edited by Bourbon Lens and AI
Shelbyville, TN – October 1, 2024 – Uncle Nearest, Inc., the award-winning maker of Uncle Nearest Premium Whiskey, proudly introduces its latest release, Nearest Green Tennessee Whiskey. This new expression is bottled at 84 proof. It is designed with versatility and inclusivity in mind. It offers an approachable price point of $29.99. Nearest Green Tennessee Whiskey is perfect for crafting cocktails. It is an ideal choice for both bartenders and home mixologists alike.
A Whiskey for Every Occasion
Crafted by Victoria Eady Butler, a 5th-generation descendant of Nearest Green. She is a four-time Master Blender of the Year. Nearest Green Tennessee Whiskey offers a more accessible proof. This makes it suitable for a variety of classic and modern cocktails. Whether you’re making a Whiskey Smash, Manhattan, or experimenting with a whiskey twist on a Sidecar, this new whiskey promises a smooth, flavorful experience.
The tall, slim bottle design ensures ease of use for bartenders while maintaining the signature Uncle Nearest aesthetic. “Nearest Green Tennessee Whiskey captures the spirit of my great-great-grandfather, Nearest Green, while still upholding our pillars of excellence and unmatched quality,” said Butler.
Legacy Meets Approachable
While Uncle Nearest’s premium whiskeys typically start at 93 proof, this new expression lowers the proof to offer a versatile, everyday option. With its lower price and more approachable proof, the goal is to expand the brand’s reach and make Nearest Green a household name.
“Our aim is to bring people together to honor our past while embracing the future of Tennessee whiskey,” said Butler. Nearest Green Tennessee Whiskey will be available online at www.unclenearest.com and ReserveBar. Starting October 5, it will also be available at the Nearest Green Distillery in Shelbyville, Tennessee.
Nearest vs. Everybody Part II Campaign
As part of the launch, Uncle Nearest is rolling out its newest marketing campaign, “Nearest vs. Everybody Part II.” Inspired by a historic tradition, patrons at bars across the country will participate in blind taste tests, comparing Nearest Green Tennessee Whiskey against other bourbons. However, the challenge will exclude Jack Daniel’s, in honor of Nearest Green’s mentorship of Jack Daniel himself.
“The Nearest vs. Everybody challenge allows consumers to experience the legacy of Nearest Green firsthand,” said Fawn Weaver, Uncle Nearest founder and CEO. “We’re confident that Nearest Green Tennessee Whiskey will shine through, just as Nearest himself did over a century ago.”
Availability and Promotions
Nearest Green Tennessee Whiskey will initially roll out in Tennessee before expanding nationwide later this fall. To celebrate the launch, Uncle Nearest is offering a special promotion: customers who order a bottle online can email NGTW@unclenearest.com for a chance to win one of 50 signed copies of Fawn Weaver’s best-selling book, “Love & Whiskey”, along with exclusive swag.
For more information on Nearest Green Tennessee Whiskey and to find it near you, visit www.unclenearest.com or follow @unclenearest on Instagram.
About Uncle Nearest
Uncle Nearest honors the world’s first-known African American master distiller, Nearest Green. Since its launch in 2017, the brand has won over 1,300 awards, including 710 Gold medals and 125 Best in Class honors. Uncle Nearest Premium Whiskey is available in all 50 states and 26 countries. The Nearest Green Distillery in Shelbyville, Tennessee, is the seventh most visited distillery in the world.
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