VDC named as the Official “Hometown Whisky of the Washington Capitals” for new NHL season.
It is an exciting time for American Single Malt and American Whiskey as the categories continue to grow beyond Bourbon. One way smaller and craft distillers are looking to ensure their place at the table is by engraining themselves in the sports landscape. Recent examples include Garrison Brothers becoming the Official Bourbon of both the Houston Rockets and the San Antonio Spurs, WhistlePig’s continued partnership with Formula 1, and Hudson Whiskey becoming the Official Bourbon of the New York Mets. And it’s not just smaller craft brands partnering with sports; examples include Heaven Hill’s Elijah Craig has announced many partnerships in golf, Yellowstone Bourbon’s NFL ad campaign, and Sagamore Spirit joining forces with the Baltimore Ravens. This continues today as Virginia Distillery Company was just named the “Hometown Whisky of the Washington Capitals”. You’ll hear more about Virginia Distillery Company in an upcoming podcast with CEO Gareth Moore, but suffice it to say that VDC is leading the charge in American Single Malt. More on the news with the Washington Capitals can be found in the press release which is excerpted below.
Virginia Distillery Co. Announces Partnership
Virginia Distillery Company (VDC) is hitting the ice as the Hometown Whisky of the NHL’s Washington Capitals. To coincide with this partnership, they’ve launched a limited edition exclusive gift set with their award-winning Courage & Conviction Bourbon Cask (SRP: $84.99). On
Throughout the NHL 2023-2024 season, fans of the Capitals all over Washington D.C., Maryland, Delaware, and Virginia can purchase these limited-edition packages at retail stores across each state, bringing the excitement of the puck drop into every glass. Each package contains everything you need for the perfect pre- and post-game ritual, including:
- two hockey puck-shaped chilling stones
- Washington Capitals rocks glass
- 750 mL bottle of VDC’s Courage & Conviction Bourbon Cask
As a passionate hockey fan myself, I’m very excited about partnering with the Washington Capitals NHL team this season. Just as the Capitals bring the spirit of competition and excellence to the ice, Virginia Distillery Company is dedicated to crafting world-class whisky. We look forward to raising a glass together with Caps fans around the world and sharing the rich flavors of Virginia with their entire community.
Gareth Moore, CEO of Virginia Distillery Company
Official “Hometown Whisky” of the Washington Capitals
We are thrilled to welcome Virginia Distillery as the newest member of our team. Together, we are blending the local heritage of our organizations to write a new and exciting chapter. With their expertise and our shared commitment to excellence on and off the ice, we look forward to raising the bar and toasting to a prosperous future together.
Patrick Duffy, Chief Partnerships Officer for Monumental Sports & Entertainment
Courage & Conviction Bourbon Cask is an American Single Malt Whisky distilled, matured, and bottled on-site at our distillery in Lovingston, Virginia. Aged a minimum of four years, this 100% malted barley whisky is matured in first-fill Bourbon casks sourced from Kentucky, adding depth and complexity. This whisky is true to form, showcasing its beautiful natural color with no chill-filtering. On the nose, expect aromas of vanilla, shortbread, and a touch of cedar. The silky body brings flavors of orange oil, toasted coconut, and graham cracker on the palate. The soft finish lingers with cinnamon and mild barrel spice, making it the perfect beverage on and off the rink.
Courage & Conviction Bourbon Cask, along with the flagship expression, Signature Malt, will be available for purchase in the suite level at all home Washington Capitals games for the 2023-2024 season.
Virginia Distillery Company’s Washington Capitals Bourbon Cask packaging retails for $84.99. This American Single Malt, along with the rest of the Courage & Conviction line, is available at fine retail purveyors and can be ordered online at www.courageandconviction.com.
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