America’s Leading Family-Owned Spirits Company Teams with Spirits Incubator WES Brands for Upcoming Category Innovation
Who doesn’t love a little mystery in the world of whiskey? In a teaser press release, WES Brands has announced that a “spirits innovation” is going to be introduced to the world later this summer. While our imagination runs wild, we will be sure to let you know more as soon as we do! Stay tuned to BourbonLens.com for all the latest news in whiskey.
Press Release: WES Brands Partners with Heaven Hill
DALLAS, Aug. 23, 2023 /PRNewswire/ — WES Brands announces an exciting new partnership with Kentucky-based Heaven Hill Brands in connection with a soon-to-be-announced spirits innovation. As the largest family-owned and led spirits company in America, Heaven Hill takes great pride in its legacy and is a natural choice for this collaboration. WES Brands, quickly becoming known for building and accelerating brands, will lead this partnership and officially release details on the newest addition to their portfolio later this summer.
We’re anticipating strong excitement from the spirits community for this unprecedented release.
Shelly Stein, Chairman of the Advisory Board of WES Brands
We couldn’t be prouder to work with Heaven Hill on this,
knowing their reputation and history in the Whiskey category.
We are excited to partner with WES Brands on their latest project.
Heaven Hill Co-President, Kate Latts
Knowing of their past wins as a leading spirits incubator, we are more than confident that
consumers will share our excitement when this partnership is officially revealed.
The result of this collaboration will be officially unveiled later this summer with a much-anticipated announcement, inviting enthusiasts and connoisseurs alike to taste and enjoy this innovative spirit.
Founded in 2021, WES Brands develops innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company’s portfolio currently includes Flecha Azul Tequila and BSB Flavored Whiskey, with exciting new innovations to come.
Since its founding, Heaven Hill has sought to responsibly enhance the enjoyment of life for its consumers. Heaven Hill’s portfolio includes the world’s second-largest selling Bourbon, Evan Williams Bourbon alongside dynamic brands including Elijah Craig, Deep Eddy Vodka, Lunazul Tequila, plus the diverse Samson & Surrey portfolio consisting of Widow Jane Bourbon Whiskey, Tequila Ocho, Mezcal Vago and Bluecoat American Dry Gin.
Visit www.wesbrandsllc.com to stay updated on the new release from WES Brands and Heaven Hill. Follow WES Brands at @wes.brands and Heaven Hill at www.heavenhill.com for more information.
Photo Credit: Heaven Hill Brands
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, subscribe to our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
If you like cocktails, subscribe to our second podcast, Cocktails with Friends. Cocktails with Friends is hosted by our good friend and partner, Bob Cutler.
Recent Bourbon Lens Coverage
- Ol’ New Riff Bourbon and Rye Whiskey Launched as a Distilling Throwback
- Explore America’s Best Distilleries with New Book from Colin Spoelman: The Bourbon Drinker’s Companion
- New Weller Millennium from Buffalo Trace Celebrates Wheat Whiskey
- Historic Oxmoor Farm Announces New Bourbon & Tasting Experience
- Beam Distilling Introduces Chapter 8 of the Little Book Series
- Augusta Distillery Names Alex Castle as Their First Master Distiller
