The original drammers will launch the annual celebration of miniature measures of whiskey and other spirits, designed to encourage spirit fans to ‘drink different’ and explore new producers and expressions.
Leading online spirits retailer Master of Malt, and champions of spirits exploration and gifting, Drinks By The Dram, have teamed up to launch World Dram Day, an annual celebration set to debut this April 25th, which will take place on the last Thursday of April each year.
World Dram Day aims to inspire both aficionados and novices alike to ‘drink different’ and delve into the rich tapestry of global spirits, discovering new distilleries and hidden gems from every corner of the globe. By breaking down the barriers to premium spirits, World Dram Day encourages drinkers to think small and search out those incredible liquids that have previously piqued your interest or been out of reach without the commitment of a full bottle. It ensures that everyone has the chance to try rare and incredible expressions – democratising premium spirits.
We’re thrilled to launch the very first World Dram Day which will be a celebration of the world’s finest spirit producers and an opportunity for drinkers to sample, explore and unearth exciting new spirits that they may have never tried before. There are so many incredible spirits producers in the UK and around the world and our aim is to help as many people to discover them and enjoy their craft.
With a record number of new distillery openings, a high level of creativity and innovation within drinks production, and at-home cocktail and drinks creation going toe to toe with leading bartenders, the future is looking bright for spirits lovers.
Master of Malt’s Sam Simmons, aka Dr Whisky, who was recently named ‘Blender of the Year’
World Dram Day. Drink Different.
About Master of Malt:
Master of Malt is a multi-award-winning e-commerce platform set on shortening the distance to amazing drinks by delivering the world’s best drinks-buying experience.
A genuine leader in its field, Master of Malt has taken the title of Specialist Online Retailer of the Year at the Drinks Retailing Awards 2022; UK eCommerce Food & Drink Website of the Year at the UK eCommerce Awards in 2022; Distribution Company of the Year at The Drinks Business Awards 2022; Online Retailer of the Year at the World Gin Awards 2022 and the World Whisky Awards 2023; Best Social Media Campaign at UK Social Media Communications Awards 2019; Online Retailer of the Year at both the Icons of Whisky and the Icons of Gin 2023 and a finalist in the Grocer Gold Awards 2023 Specialist Online Retailer of the Year.
About Drinks by the Dram:
Drinks by the Dram has revolutionized the way enthusiasts and connoisseurs explore the world of spirits. Their 3cl samples offer a unique opportunity to taste a wide range of alcoholic beverages without committing to a full-sized bottle. This innovative concept allows for a journey through various categories of spirits, including whisky, gin, rum, vodka, tequila, brandy, mezcal, and more.
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