In this episode of the Bourbon Lens podcast, Wes Henderson joins us. He talks about his exciting new brand, True Story.
Wes takes us on a journey through the creation of this new venture. He offers insights into the inspiration behind the brand. He explains what sets True Story apart in the world of whiskey. We also dive into two new whiskies from the True Story lineup:
Wes shares how True Story marks a new chapter in the Henderson family’s distilling history. It reflects both his personal journey. It also shows the family’s commitment to crafting exceptional spirits. Tune in as we discuss the challenges and triumphs. We will also explore the future of this exciting new brand in the competitive world of whiskey.
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Scott and Jake
Bourbon Lens
About True Story
True Story is a premium whiskey company founded by Wes Henderson, a Bourbon Hall of Fame inductee with a profound family legacy in the American spirits industry. Crafted by Saga Spirits Group, True Story combines timeless tradition with modern innovation to create sophisticated and distinctive whiskeys. Each bottle tells a unique story, inviting drinkers to “pull up a chair” and connect over a shared experience. True Story’s portfolio includes True Story Finished Bourbon and True Story Finished Rye, both finished in unique casks for a complex and flavorful profile. For more information, go to TrueStoryWhiskey.com or follow True Story on Instagram.
About Saga Spirits Group
Saga Spirits Group is a US-based spirits company founded in 2023 by industry veteran Wes Henderson, founder of the acclaimed ANGEL’S ENVY. The company is dedicated to crafting exceptional American whiskey products and creating a comprehensive visitor experience. Its flagship project, a new distillery and tourism complex in Versailles, KY, is set to be a significant economic driver in the region. With a focus on quality, innovation, and community engagement, Saga Spirits is poised to impact Kentucky’s whiskey industry significantly.
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