Partnership expands Garrison Brothers’ presence in Texas and comes on the heals of a similar announcement with the Houston Rockets earlier this year
Garrison Brothers, Texas’ first legal bourbon distillery, is proud to announce a new partnership with the San Antonio Spurs and the Frost Bank Center. The multi-year deal, which includes Garrison Brothers named an Official Partner of the San Antonio Spurs began on October 1. The Frost Bank Center now features a new namesake bar, Garrison Brothers Bourbon Bar, in the north side of the Frost Club. The new bar is open to all Spurs fans and concert attendees of the legal drinking age and features three Garrison Brothers bourbon expressions and seasonal cocktails on tap. Garrison Brothers began service at the Frost Bank Center officially on October 16. The fully branded bar will be completed in late 2023.
The legacy of the San Antonio Spurs is unparalleled, and to be a part of their journey at the Frost Bank Center is an honor for Garrison Brothers Distillery. Together, with our Garrison Brothers bourbon, we aim to elevate the fan experience, blending the best of Texas tradition and innovation.
Rob Cordes, Chief Marketing Officer, Garrison Brothers Distillery
This partnership was made possible through Garrison Brothers’ collaboration with Oak View Group (OVG), the global venue development, advisory, and investment company for the sports and live entertainment industries. OVG Global Partnerships initiated this deal on behalf of Frost Bank Center and the Spurs.
Recently named as 2023 Distillery of the Year by the American Distilling Institute, Garrison Brothers, founded in 2006, is located in Hye, Texas. The distillery, which is open for tours and special events, sits on a 100-acre working cattle ranch in the beautiful Hill Country. Garrison Brothers bourbon is currently served and sold in 48 states including in hotels, bars and restaurants throughout the San Antonio area.
Both the Spurs and Garrison Brothers share a long history in Texas, providing unforgettable experiences to our customers and fans for decades. As San Antonio’s premier entertainment destination, we’re proud to align with a partner like Garrison Brothers that provides an excellent product with a rich history. The Garrison Brothers Bourbon Bar will elevate the in-arena experience for Frost Bank Center attendees, and we can’t wait for them to enjoy these new offerings.
Katrina Palanca, Vice President of Global Partnerships at Spurs Sports & Entertainment
The Frost Bank Center, originally opened in November 2002, is the premier entertainment venue in South Texas. It is operated by Spurs Sports & Entertainment and offers diverse events to the San Antonio community and all of South Texas thanks in part to its various seating capabilities, building configurations, curtaining system and technology upgrades. The arena has attracted a multitude of concerts, family shows, special events and entertained in excess of 10 million guests through more than thousands of events. Aerosmith, Justin Bieber, Neil Diamond, Bon Jovi, Cirque du Soleil, The Eagles, Vicente Fernandez, Lady Gaga, Billy Joel & Elton John, Madonna, Metallica, Red Hot Chili Peppers, Rihanna, The Rolling Stones, Shakira, Taylor Swift, Trans-Siberian Orchestra and WWE are just a sampling of the acts that have performed at the Frost Bank Center.
Anyone interested in learning more about Garrison Brothers Bourbon or in taking a tour of the distillery should visit garrisonbros.com or follow @garrisonbros on Facebook, Twitter, and Instagram.
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